Associate Director, Consumer Marketing - BREZTRI

Are you an experienced Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you’re passionate about what science can do to make a difference to patients' lives and ready to discover what you can do –join us.

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.

The BioPharmaceuticals Business Unit (BBU) builds and implements meaningful therapeutic area and product strategies that are passionate about addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

What you’ll do 

As an Associate Director, Marketing in Wilmington, DE, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.  In this role, you will contribute to improving and completing marketing plans to increase the value of AstraZeneca's portfolio and pipeline. You will be responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning.

Assists in designing, implementing, and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions (may include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.

Main Duties and Responsibilities

• Responsibilities include input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization, and launch/lifecycle planning

• Collaborates with cross-functional partners to bring Brand Strategy to realization through leadership of:

• Market Research/Insight and analytics

• Brand positioning and messaging

• Integrated launch plans

• Establish strong alliance with Global and US Medical, Corporate Affairs, Regulatory and MAPs partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks.

• Work effectively to build Patient campaigns/programs that deliver (TA) brand plan elements.

• Demonstrated ability to motivate, develop, and inspire employees.  Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams.

• Responsible for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for product.

• Collaborate with Director, Marketing in developing product forecasts utilizing analytical sources.  Understand key levers to pull to meet or exceed projections.

• Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectivesin a timely manner.

• Foster enduring relationships with encouraging leader advocates and customer advocacy groups. 

Minimum Qualifications 

• Bachelor's Degree required, preferably in business, marketing or the sciences.

• 5+ years of pharmaceutical or healthcare related experience and 3 years Marketing experience

• Leadership experience and team management skills

• Experience in developing brand channel strategy and completing it. 

• Experience managing complex projects at the project management level.

• Strong financial proficiency in analyzing and **getting results**. 

• Successful project management experience with the ability to work with cross functional collaborators. 

• Vendor/Agency Management - Manage relationships with agencies, consultants, and other third-party groups to maximize the product opportunity.

Desirable Skills/Experience:

• Advanced Degree in business, marketing, or the sciences

• Experience in Consumer Marketing 

• Experience in Insight/Market Research

• Experience related to Respiratory therapeutic area.

• Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital)

• Development of digital customer experiences and/or e-commerce

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically led commercial opportunities and acting now to operationalize and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before. Are you ready to join our journey? Apply now!