Director, Marketing - ATTR

Are you ready to make a difference in the world of medicine? At AstraZeneca, we transform ideas into life-changing medicines, driven by our commitment to address the unmet needs of patients globally. As the Marketing Director for CVRM - ATTR, based in Wilmington, DE, you'll play a crucial role in shaping the future of our Cardiovascular Renal Metabolic therapeutic area. This position offers the chance to lead brand strategy and execution for Hereditary ATTR (hATTR), an inherited form of amyloidosis. Collaborate with key partners across various segments to drive brand performance and impact patient lives positively.

Accountabilities

- Lead strategic direction and marketing activities for CVRM ATTR asset, including market shaping, brand positioning, and disease state awareness campaigns.
- Develop integrated channel marketing strategies for the disease state and brand.
- Analyze and evaluate brand assets considering product profile, competitive positioning, and market access.
- Lead cross-functional Brand Working Group to ensure alignment.
- Produce strategic and operational commercial plans addressing positioning and messaging.
- Collaborate on marketing strategies, tactics, and activities to achieve product objectives.
- Manage relationships with agencies, vendor partners, and consultants.
- Work with Insights and Analytics team to identify actionable insights and performance trends.
- Build networks with disease area experts.
- Support launch/life cycle management plans responsive to patient needs.
- Ensure promotional planning aligns with legal/regulatory compliance.
- Foster relationships with thought leader advocates and customer advocacy groups.

Essential Skills/Experience

- Bachelor's Degree
- 8+ years of Pharmaceutical or Healthcare experience
- 5+ years of Pharmaceutical Marketing and Promotions experience
- Experience leading brand strategy and completing it
- Ability to assess and get results with proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area
- Demonstrated experience in working within cross-functional business units essential
- Strong communication, presentation skills
- Demonstrated Learning Agility
- Ability to successfully lead through ambiguity

Desirable Skills/Experience

- Advanced Degree
- Successful experience leading change transformation
- Experience in cross-channel, cross-customer marketing
- Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension is strongly preferred
- Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement
- Experience in Insight/Market Research

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca is where scientific knowledge meets commercial acumen to create impactful solutions for patients. Our dynamic environment fosters innovation and experimentation, empowering teams to think big and act fast. With a patient-centric mindset, we contribute to bending the global mortality curve and improving health outcomes. Join us on this journey to shape the future of BioPharmaceuticals.

Ready to take on this exciting challenge? Apply now and be part of our transformative journey!

Date Posted

02-Jul-2025

Closing Date

Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.