Senior Marketing Manager - Breast Cancer Tumor Strategy

At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the mostdifficult situationsbecause we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe.

The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategicallyacquiredone of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best.

Weseek outopportunities to do dynamic and significant work which means wewon'tjust follow the same course of actiontime and againif we can see potential ina different wayof building life changing medicine. We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients.

In addition to being one of the world's leading pharmaceutical companies, AstraZeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration. Within thisenvironmentemployees are empowered to express diverse perspectives, and are made to feel valued,energizedand rewarded for their ideas and creativity.

• One of the most exciting and fastest growing Oncologyportfolioworldwide

• One of the strongest Oncology pipelines in the industry

• Wellpoised to become a world leader in several areas of oncology, with established and emerging blockbuster brands

• Progressive company, diverse and inclusive

• We live by our values

• Highest visibility in the organization and externally

The SeniorMarketingManager ofBreast Cancer Tumor Strategywilllead strategic and tactical marketingacross the US breastcancerfranchise.The Senior Marketing Manager will reportintotheMarketing Director, US Breast Cancer, Strategyand Alignmentand work in close collaboration withfranchisecounterpartsand cross-functional partners.This position is based at our Gaithersburg, MD campus, headquarters.

Key Accountabilities:

• Develop and implement integrated marketing strategies,identifymarket opportunities, analyze competitive landscapes, and create customer-centric plans.

• Lead digital initiatives (SEO, SEM, social media, website content) andoptimizecampaigns across platforms.

• Partner with Sales, Medical Affairs, Regulatory, Legal, and external agencies to align efforts and execute initiatives.

• Manage budget and associated AZ processes

• Lead field input and engagement to inform promotional messaging, tools, and resources

• Coordinate with OTD to support field training needs (e.g.RTS, ONX, national meeting)

• Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners

• Manage partner agency relationships,workflowand related project budgets – includingtimelyoperations (e.g.POs, invoices, etc.)

Minimum qualifications 

• Bachelor's Degree in relevant field

• 3 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

Preferred qualifications 

• Prior in-lineoncologymarketing experience

• MBA in relevant field

• Oncology, rare disease, or specialty care experience highly preferred

• Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

• Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)

• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)

• Familiarity with the breast cancer landscape, treatments, and patient journeys. 

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person workinggiveus the platform we need to connect, work at pace and challengeperceptions.That’swhy we work, on average, a minimum of three days per week from the office. But thatdoesn’tmeanwe’renot flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.