Director, Marketing Analytics - US Oncology

Are you ready to deliver the value and potential of our groundbreaking pipeline? As the Director, Marketing Analytics, US Oncology, you will take leadof marketing analytics within the US Oncology portfolio. Your role will be pivotal in driving commercial efficiency, advancing marketing excellence, improving our inline assets and accelerating new launches. You will collaborate closely with Marketing, Omnichannel, Data Science, Market Research, Forecasting, Finance, Market Access, and Data Management teams to deliver innovative insights and optimizebrand strategies and investment decisions.

Accountabilities:

The Director, Marketing Analytics synthesizes complex data to derive critical insights for brand performance, strategy effectiveness, and underlying drivers to inform commercial strategic decision-making. Your expertise managing large-scale datasets and conducting sophisticated quantitative data analysis enables you to lead the design, execution, and delivery of actionable recommendations through compelling storytelling and impactful data visualization.

You will:

• Co-create the marketing analytics vision and roadmap for US Oncology and operationalize prioritized marketing analytics capabilities, including promotional mix, ROI, and other analyses.

• Collaborate with omnichannel and brand marketing teams in defining campaign measurement criteria, assessing data requirements, and measurement feasibility.

• Drive performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS at the campaign level) to provide a tactical view of executional performance.

• Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies.

• Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance (e.g., customer journey analytics such as prescriber behaviors and channel interactions).

• Partner with GCS to internalize and scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members.

• Collaborate with Data Science and Artificial Intelligence (DSAI) teams to pull forward and automate programs (e.g., recommender models, promotional mix modeling).

Your leadership experience enables you to efficiently scope, prioritize, manage, and negotiate projects across the AZ oncology portfolio. You will lead highly complex projects, often independently, while providing technical mentorship and business translation support to other team members. 

This role reports to the Sr. Director, Commercial Analytics and Forecasting, and sits within the Analytics, Data & Reporting function of US Oncology’s Oncology Business Excellence department, an inclusive and collaborative team that enables strategic commercial decision-making through objective, data-driven insight generation.

Essential Skills/Experience:

• Bachelor’s degree, with a preference for a quantitative field.

• 8+ years of experience working within the life sciences industry or at a consulting firm serving the life sciences industry.

• 5+ years of analytics, statistics, or data science experience leading marketing analytics workstreams.

• Deep marketing analytics experience, including omnichannel and campaign analytics, preferably including experience outside of pharma.

• Specialized, advanced technical skills (e.g., coding proficiency in Python for marketing analytics use cases).

• Leadership experience managing cross-functional teams and overseeing project execution.

• Strong business acumen, including understanding of marketing data KPIs and investment optimization strategies.

• Strong storytelling skills with the ability to translate complex technical analyses into clear, actionable business insights.

Desirable Skills/Experience:

• Advanced quantitative or marketing analytics degree preferred.

• 10+ years of experience working within the pharmaceutical industry, with preference for experience at large, matrixed organizations.

• Expertise in at least one statistical/data analysis language (Python).

• Experience working in Oncology.

• Experience with attribution modeling, customer journey analytics, and recommender systems.

• Project/program management expertise with demonstrated success leading complex initiatives across commercial and technical teams.

The annual base pay for this position ranges from $181,503 to $272,255. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Why AstraZeneca?

At AstraZeneca's Oncology Business Unit, we are fundamentally changing the way cancer is treated through innovation. We turn our pipeline into reality for more patients, bringing novel and transformative medicine to market. Our pipeline is one of the deepest and broadest in the industry, with innovative science and life-changing medicines to work on today and in the future. We believe in co-creation, harnessing our diverse strengths, and sharing best practices to build the future of our business and industry, together.

Ready to make your mark on the healthcare ecosystem? Apply now and join us in building the next wave of Oncology!