Associate Director, HCP Omnichannel Marketing – Immunology

Associate Director, HCP Omnichannel Marketing – Immunology

Location: Wilmington, DE
Reports to: Sr. Director, Marketing – Immunology
Department: US Immunology Marketing

The Associate Director, HCP Marketing – Immunology will lead the strategic development and execution of Omnichannel and Non-Personal Promotion (NPP) initiatives for AstraZeneca’s Immunology portfolio, with a primary focus on Saphnelo. This role is critical in shaping HCP engagement strategies, driving brand growth, and ensuring alignment throughout cross-functional teams. 

Key Responsibilities

• Omnichannel Strategy & Execution: Lead the development and implementation of HCP omnichannel marketing plans, including digital, field, and media touchpoints 

• Non-Personal Promotion (NPP): Own the NPP strategy, including segmentation, content development, and performance tracking

• Digital Innovation:Lead advancement of AI-driven solutions to maximize efficiency, speed to market and impact

• Agency Management: Oversee agency relationships, including performance evaluations and strategic alignment 

• Insight Generation: Partner with Market Research and Analytics to derive actionable insights from HCP behavior and feedback 

• Cross-Functional Collaboration: Work closely with Medical Affairs, Market Access, Sales, and Patient Marketing to ensure cohesive messaging and execution

• Field Enablement: Develop tools, messaging frameworks and data insight to support field teams in delivering impactful HCP interactions

• Campaign Development: Lead creative development and testing of promotional materials, ensuring scientific accuracy and regulatory compliance

• Performance Measurement: Establish KPIs and dashboards to monitor campaign effectiveness and optimize tactics.

Qualifications

• Bachelor’s degree required; advanced degree preferred.

• 5+ years of pharmaceutical marketing experience, preferably in Immunology or Specialty Care.

• Proven success in HCP marketing, media planning and execution, omnichannel strategy, and NPP execution.

• Strong leadership, communication, and project management skills.

• Experience working in a matrixed environment with cross-functional stakeholders.

Preferred Attributes

• Deep understanding of the Immunology therapeutic landscape.

• Experience with launch planning and lifecycle management.

• Familiarity with digital marketing platforms and analytics tools.

• Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital).

• Ability to develop cross-functional engagement and promotional pull-through plans.

Company Culture and Values

At AstraZeneca, we are driven by a shared purpose: to push the boundaries of science to deliver life-changing medicines. We foster a culture of innovation, collaboration, and inclusion. Our teams are empowered to think boldly, act decisively, and work together to make the impossible a reality. We value integrity, respect, and accountability, and we are committed to creating an environment where every voice is heard and every contribution matters. In Immunology, we are united by a passion for improving patient outcomes and a dedication to excellence in everything we do.
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