Brand Manager CVRM (m/f/d)

Brand Manager CVRM (m/f/d)

Location: Vienna - Austria

Type: Permanent

Please submitt your application in English

Objective of the position:

Assists in designing, implementing, and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions (may include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.

General Job Responsibilities:

Conducts activities and interactions consistent with Things we value and in compliance with the Code of Conduct and supporting Policies and Standards relevant to your role. Completes all required training on the AZ Code of Conduct and supporting Policies and Standards on time, reports any potential issues of non-compliance.

Main tasks

Strategy

Strategic product management, implementation, and rollout of the Global Brand Strategy at the local level.

Planning and implementation of marketing concepts.

Responsibility for creation and monitoring of goal achievement (critical metrics).

Rollout of PR and communication plans through e.g., multi-channel.

Market and competitor observation (brand trackers, sales analyses, market monitoring, etc.).

Standard methodology sharing in the region, e.g., in the context of global brand forums, exchange with BM colleagues as well as with AZ global and operational

Operational

Assemble, lead, and distribute tasks to the brand team

Driving agendas in the brand team - impulse provider and motivator for the brand team

Representation of the brand team in the SMT/region

Budget responsibility for the brand budget: monitoring the budget, creating forecasts

Decisions on the use of resources, responsible for budget shifts

Driving marketing excellence for the product: rollout (including monitoring and tracking) of materials and core messages to the sales force

Conducting training sessions (also during cycle meetings)

First point of contact for sales managers

Working relationship with local and national opinion leaders, joint visits with sales

Essential

• University degree or equivalent experience in a scientific or economic field

• At least 4 years proven work and leadership experience in a similar role in multinational matrix company and previous industry sector

• Good command in English and German (written and spoken)

• Planning and thinking strategically

• Brand planning

• Business & financial understanding

• Commercial awareness

• Analytical business and audit reporting skills

• Excellent project management skills

• Budget management

• Solid therapeutic area and brand know-how

• Excellent market knowledge

We offer

• Base salary for this position is €81,964 per year (full-time basis)

• Participation in company success through bonus payments

• Company car options

• Extensive social benefits, including company pension and additional insurance

• Flexible working hours with the option for hybrid work

• Individual development opportunities

• Environmentally conscious company aiming to be climate-neutral by 2025

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.