Regional Marketing Lead, Florida - Breast Cancer

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.

The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Breast Cancer.  The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategyto influence and shape commercial success at local levels.  

Report to the Head of Customer & Disease Strategy for the US Breast Franchise. Work with brand marketing, field sales, medical, market access, national accounts, and other teams to position the franchise as a market leader with influential leaders.  This position is field based, collaborating with the BreastOncology teams in Florida.

Key Accountabilities

• Develop a Regional Marketing Action Plan (RMAP) aligned with brand strategy, aiming for commercial success and key external leader advocacy. 

• ESE Customer Engagement.

• Insights Generation.

• Business Ethics and Acumen.

• Internal Collaboration.

Key Competencies:

• Oncology Business and Marketing Competence

• Cross-functional collaboration

• Project management

• Development: Proven ability to develop and implement regional marketing initiatives that support brand strategic goals. 

• Critical Thinking: Generate critical insights to inform brand decision-making. 

Minimum Requirements:

• Bachelor's Degree; preferably in a relevant field

• 5+ years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning

• 3+ years of Oncology Experience

• Expected 50-70% overnight travel including evening and weekend conferences when necessary

Preferred Requirements:

• Experience in Breast Cancer

• Prior in-line marketing experience or Marketing Agency experience (HCP marketing)

• Experience working with third party vendors and agency partners

• MBA in relevant field

Are you ready to join us on this journey? To be part of shaping the future? To work with top people to build a diverse career and learn what Commercial looks like at its best? If so, apply today!