Field-based Marketing Manager Nordics (Stockholm) – Nordic Marketing Company

Accountabilities

As the Field-based Marketing Manager, you will be responsible for the localization of the Nordic marketing strategy and co-create and implement the National Plan with the cross-functional team.

This role requires a deep understanding of market dynamics through data-driven customer and patient insights as well as insights on the competitive landscapes and healthcare ecosystems to drive success in the assigned disease area. These insights are important for you to be able to lead and shape national value adding customer engagement initiatives including transforming care initiatives resulting in high market impact to the benefit of patients.

You will have the responsibility for driving commercial performance at national level and ownership of selected accounts and will dedicate >50% of the time executing customer engagement activities building strategic partnerships with key accounts and the broader TA ecosystem. To be successful in your role you will drive best-in-class digital and omnichannel solutions and initiatives to enhance the end-to-end customer experience resulting in higher Share of Voice (SoV) and Guideline-Directed Medical Therapy (GDMT) driven prescription.

What you'll do:

Driving our business, brand performance and therapeutic area leadership by contributing to the National Plan and execution leveraging omnichannel marketing.

Leading and developing National customer engagement initiatives and transformative care initiatives within the TA.

Enable AstraZeneca to take a lead role in educational initiatives and upscaling HCP patient-centric care.

Build strategic partnerships with key accounts and broader TA ecosystem through account way of working.

Use your deep customer and patient insights including data analytics by using marketing automation tools to facilitate data-driven decisions.

Demonstrate AZ values, ethics, and compliance within all business practices, in alignment with the AZ Governance Framework, internal standards and policies, and external regulations.  

What we need from you

At AstraZeneca, we draw on the brightest minds to impact at scale. In our dynamic environment, we work collaboratively across functions, sharing expertise to bring transformative medicines to those who need them most. Our entrepreneurial spirit drives us to take initiative, solve problems creatively, and continuously improve. We are committed to making a difference in patients' lives through innovation and dedication.

Essential experience and skills:

• Demonstrated Pharma marketing experience (3 years+)
• Prior therapy area experience desired
• Prior launch experience
• Strong strategic and analytical skills
• Proven execution skills – effectively implement the strategy
• Experience with Pharma account working and digital channels
• Excellent (internal/external) stakeholder management
• Project management skills
• Delivery and impact from transforming care initiatives
• Ability to lead and influence without authority
• Innovative and digitally savvy
• Excellent collaboration skills
• Excellent communication skills in Swedish and English language
• Good knowledge of market ethical rules

Desired experience:

• MBA or equivalent
• Experience from multicultural or international business environments
• Leadership experience
• Experience of market access or medical affairs
• Pharma sales experience
• Extensive digital campaign delivery

I&D

We are proud to have a unique workplace culture that inspires innovation and collaboration! Here, employees are empowered to express diverse perspectives - and are made to feel valued, energized and rewarded for their ideas and creativity. 

Why AstraZeneca?

When we at AstraZeneca see the chance to change, we take this opportunity - for every opportunity, no matter how small, can be the beginning of something big. Delivering medicine that changes people's lives is about having an entrepreneurial spirit - finding moments and understanding its potential. 

So, what is next? 

Are you already imagining yourself joining our team? Great, because we cannot wait to hear from you. Welcome with your application in English, latest by the 23rd of March, 2025.

Where can I find out more?

Our social media, Follow AstraZeneca on LinkedIn: https://www.linkedin.com/company/1603/
Inclusion & Diversity: https://careers.astrazeneca.com/inclusion-diversity
Career site: https://careers.astrazeneca.com/

Local website(s) to be specified The Nordic Marketing Company

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.