Oncology (Senior) Brand Manager

Role description

The Senior Brand Manager for the GI Cancer Product is a brand leader tasked with driving business growth in the GI cancer market and spearheading launch readiness initiatives for indication expansion. The successful candidate will collaborate cross-functionally to deliver best solutions, setting the highest standards for execution and strategic excellence.

※ Main Product : Imfinzi

Typical Accountabilities

• Strategic Brand Leadership: Develop and execute a comprehensive brand strategy for the GI cancer product in line with global brand strategies.
• Market Analysis and Insight: Conduct thorough market analysis to understand competitive dynamics, emerging trends, and customer needs.
• Cross-Functional Collaboration: Partner with sales, medical affairs, market access, corporate affairs and regulatory teams to ensure the seamless execution of brand strategies.
• Marketing Initiatives: Lead the planning and execution of innovative marketing campaigns and programs designed to increase brand adoption and market growth.
• Performance Metrics and Reporting: Monitor brand performance using key performance indicators (KPIs) to achieve strategic goals.
• Budget Management: Oversee the brand budget, ensuring optimal allocation and efficient use of resources.

• Leadership and Influence: Demonstrated ability to lead and influence cross-functional teams and drive strategic initiatives.
• Analytical Excellence: Strong analytical skills to interpret complex data and generate actionable insights.
• Forecasting Expertise: Proficiency in developing and managing accurate sales forecasts and market projections to inform strategic decisions.
• Communication Proficiency: Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely both in Korean and English.
• Innovative Thinking: Creative mindset with the ability to develop innovative solutions and campaigns that resonate with the target audience.
• Project Management: Strong organizational skills to manage multiple projects simultaneously and meet deadlines effectively.

Education: Bachelor’s degree in Pharmacy, Marketing, Business Administration, Life Sciences, or a related field. MBA or advanced degree is preferred.

Language: Fluent English communication skills (speaking/writing)

Work Experience: At least 8 years in pharmaceutical field including marketing for Sr. Brand manager / At least 3 years for Brand manager

Competencies:

• Strong drive for results
• Winning mind-set
• Ability to work in a complex environment
• Good interpersonal communication skill
• Project and time management skills

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.