Senior Brand Leader

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Job Description / Capsule

The position holder is responsible for providing leadership & support with specific focus on Strategic Marketing, communications, content development, planning and execution for an indications / brand. The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies. The incumbent should be familiar with and aligned to the regional/ global strategies. 

Objective: Building Brands / Therapy 

Critical actions:

• Support achievement of Market Share objective, bottom-line targets, top line & profitability 

• Analyse market conditions and forecast sales and market share. 

• Continually provide customer feedback and macro view of the market through designated meets to achieve company’s Long, Medium- and Short-term marketing plans 

Measures (QQA)  

• Percentage increase in market share for portfolio 
• Achievement of sales targets 
• Review of strategies with functional head 
• Cost vs budget analysis 

Objective: Completion of product strategic and tactical Plans, and Monitors the implementation 

Critical actions:

• Develops and delivers key brand / indication level promotional assets relevant to market needs.  

• Ensures market model are in line with global templates / standard Brand Plan template 

• Monitors sales and product supply, ensures forecasts are adjusted as necessary. 

• Tracks implementation plan with sales management to ensure achievement of targets. 

Measures (QQA)  

• Regular reviews of global templates and marketing guidelines 

• Review of strategies with functional head 

• Achievement of budget spending according to plan 

• Regular forecast adjustment such that forecasting desired accuracy  

Objective: Relationship building with key external stakeholders, and builds AZ networking 

Critical actions:

• Works to identify the key stakeholders and KOLs in the therapeutic area 
• Establishes regular contact with key stakeholders, especially KOLs. 

Measures (QQA)  

• Systems in place for targeting key stakeholders and KOLs 

• Achievement of agreed number of contact and receives product/brand manager contact reports 

Take feedback from key stakeholders and KOLs  

Objective: Maintain and improve systems and processes  

Critical Actions:

• Tracks monthly performance vs budget, and analyse reasons for gaps. 
• Completes and submits monthly summary of performance, including activities and A&P against the plan. 
• Streamlines reporting system and re-evaluate the necessity of reports as required. 
• Ensures completion of expense reports by team.

Measures (QQA)  

• All reports submitted are accurate, data interpreted (actual vs budget) 
• New improvements/initiatives in place  

Objective: Launch planning & execution support 

Critical Actions:

• Support the development of relevant launch plan aligned to their respective tumor / brand  
• Work effectively with the cross-functional team to support development of world class launch plans 

Objective: Adherence to AZ and industry code of conducts, ethics and code of marketing practice 

Critical Actions:

• Ensures compliance from all staff to guidelines, codes, policies and procedures. 

• Ensures compliance with AZ code of conduct. 

• Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information). 
• Discloses potential breach of codes or conducts

Measures (QQA)  

• No non-compliance issues raised with local and global policies and procedures  
• Less than 2 complaints from competitors against marketing practice 
• No breach of confidentiality 
• All disclosures are investigated and resolved 

Objective: Strong Alignment to sales functions.

Critical Actions:

• Strong Alignment to sales functions. 
• Collaboration with Sales team for effective and result oriented execution 

Education, Qualifications, Skills and Experience

Essential

• University graduate, ideally MBA from reputable institute. 

• 5 to 6 years’ commercial experience in Oncology TA is must, including 2-3 years of experience in brand/marketing 

Proficient in oral and written communication (English). 

Desirable

• Experience of alliance management in co-marketing / Co- promotion  

• Prior experience in prelaunch & commercialising (preferably in global brand).  

Key personal capabilities and attitude

Key Functional Capabilities 

• Excellent Communication Skills 

• Good Planning and Organisational Skills 

• Excellent Scientific knowledge 

• Ability to develop Strategic Partnerships  

• Preferably having launch experience in oncology segment 

• Through understanding of institution business and preferably state govt segment  

Demonstrate AZ Values Consistently

• We follow the science 
• We put patients first 
• We play to win 
• We do the right thing 
• We are entrepreneurial 

Key Relationships to reach solutions

Internal (to AZ or team)

• Sales Management and Field Force 
• Medical and Regulatory departments  
• Marketing colleagues 
• Finance 
• HR 
• Supply Chain 
• Global/regional groups 

External (to AZ)

• Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists 
• Patients’ associations 
• Communication agencies (market research, PR, ads and events companies, etc.) 

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the Employer Brand Portal - try to use other examples in order to make it different for candidates!

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
• If you’re curious to know more then please reach out to (contact person) We welcome with your application, no later than (Month) (XX)

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.