RDU Franchise Manager - Lima

Do you have experience and passion for product strategy and brand development in the healthcare industry? Would you like to apply your experience to make an impact in a company that follows the science and turns ideas into life-changing medicines? Then AstraZeneca might be the right place for you!

RDU Franchise Manager – Lima

Position Summary
The incumbent is accountable for the adaptation and execution of the franchise’s strategic marketing plan, ensuring its successful implementation within the local context. This role leads a cross-functional team encompassing demand generation, marketing, medical, access, finance, legal, compliance, procurement, IT, PSP, and other relevant functions.

Key Responsibilities
• The key responsibilities for this role include overseeing the franchise’s promotional strategy to achieve budget targets, safeguard contribution margins, and drive sustainable growth.
• The position collaborates closely with government affairs and market access teams to proactively influence policy development and secure optimal market access, supporting the long-term expansion of the portfolio.
• The incumbent leads the cross-functional team (CFT), orchestrating the development and flawless execution of the operational plan for the RDU business in Peru and Ecuador, ensuring alignment with both countries’ strategic priorities.
• Responsibility for the brand investment plan—including advertising and promotional budgets—is shared in coordination with the Andean RDU team.
• Sales execution at the field level is a core focus, with active coaching of sales representatives to enhance sales effectiveness and leverage scientific engagement to influence physicians, in line with the organization’s leadership selling model.
• The role also requires building and managing relationships with Key External Experts (KEEs), in partnership with Medical, Market Access, Marketing, and Sales functions.
• Further accountabilities include ensuring robust demand forecasting.
• Driving sustainable profitability by co-leading strategic P&L decisions with the Andean team.
• Monitoring key business and talent management indicators to inform strategies that ensure achievement of defined goals.
• Oversight of the medical panel of representatives is expected to ensure data-driven decision-making, and the role leads the development of territorial plans for healthcare professionals and key accounts to deliver on objectives.
• The role manages all aspects of team talent, including selection, retention, and separation processes, contributing to the achievement of area goals.
• Additionally, the incumbent is responsible for promptly reporting any actual or potential non-compliance with company codes and policies, and for completing all mandatory organizational training, including corporate standards and pharmacovigilance.

Qualifications
• The ideal candidate will have a progressive and demonstrable track record of success in sales and marketing roles related to specialty care products.
• Strong business acumen and expertise in financial planning, with a consistent record of delivering results, are essential.
• In-depth knowledge of the public market landscape in Peru and Ecuador, with hands-on experience securing access for new products in public institutions, is required.
• Experience overseeing successful product launches in local markets, preferably within rare or orphan disease categories and competitive environments, is highly desirable.
• A history of success in market-shaping activities, particularly in establishing unmet needs for rare disease areas, is an asset.
• The selected candidate will be an authentic and collaborative stakeholder manager, able to build credibility across external and internal audiences.
• Strong leadership, organizational abilities, attention to detail, and effective communication and interpersonal skills are critical.
• The role also requires creative thinking and composure when engaging at all levels, including senior management.

Education
• A professional degree in a business-related discipline is desirable. Fluency in English is required.

We invite you to apply to AstraZeneca, a company focused on being a Great Place to Work—where you have the power to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a meaningful impact on medicine, patients, and society. We foster an inclusive culture that values diversity and collaboration, and we are deeply committed to lifelong learning, growth, and development. We are on an exciting journey to pioneer the future of healthcare.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.