Senior Manager, CALQUENCE Marketing - DTC
About Gaithersburg
Our Gaithersburg, Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3,500 specialists in our field and is only a short drive from Washington, DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here, we play host to some of the most groundbreaking technology and lab spaces, all crafted to encourage collaboration and cross-functional science. We believe employeesbenefitfrom being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration.
The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, full-service cafeteria, and copy center. This is whereyou’llfindnewly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams.
TheSr.MarketingManager,Consumer -CALQUENCE–willbe responsible forcontributing toDTCstrategy and execution. This includes all media strategy, digital strategy, and creative executionacross multiple indications.These indicationsrepresenta significant opportunity in a complex and competitive environment. You will play a critical role in shapingdigitalactivities and assets, long term strategic planning,and executing a robust DTC plan across digital, TV andother non-personal channelsfor patients. The role will require effective collaboration withnumerouscross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory,training, sales, and corporate affairs.
Typical Accountabilities:
Strategy and insights: Generate actionable insights; develop integrated DTC strategies, messaging, and omnichannel/AIenabledplans that feed the overarching hematology brand strategy.
Tactical planning and execution: Build and execute digital and media plans across DTC for all indications, includinglaunches;manageendtoendcampaign activation and optimization.
Video/TV leadership:Collaborate and assessDTC video strategy and execution across linear and connected TV, integrating with broader media plans.
Analytics and optimization: Define success metrics,monitorperformance, andoptimizetargeting, reach, and creative; translate results into clear recommendations forfuture plansand business reviews.
Crossfunctionalcollaboration: Partner with Brand Leads, Sales Leadership, Field, and MLR to ensure plans align with business goals and meet review requirements; engage Legal, Regulatory, and Compliance to ensure compliant execution.
External engagement: Collaborate with patient support groups, Corporate Affairs, and otherpatientrelatedorganizations to ensurepatientcentricprograms andmarketshapingactivities.
Capability building:Identifyand prioritize new capabilities critical for launch and future success (e.g., advanced analytics, omnichannel orchestration); develop and implement integration plans.
Communication & Planning: Set clear priorities and standards; leadcrossfunctionalteams and influence without authority; providetimelyfeedback tointernal colleagues andagency partners;ensureaccountability and remove roadblocks.
Stakeholder and agency management: Lead internal/external stakeholder alignment; manage agency relationships, workflows, and budgets todeliver onobjectives.
Leadership communications: Develop and deliver key brand presentations and contributeto sr.leadership reviews
Essential Requirements:
Bachelor’s Degree in relevant field
3-5years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Available to travel up to 30%
Effective communication and cross functional collaboration skills
Driven to be proactive,strategicand innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority
Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
Comfortoperatingin a highly regulated environment and industry
Possess strong business insight skills, as roleis responsible formanaging multiple program budgets, timelines,processand procedures
High ethical standards and personal integrity
Preferred:
MBA in relevant field
Oncology experience –highly preferred
Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch, management, and customer-facing experience
Experience working in commercialalliance/partnership’environment.
The annual basepayfor this position ranges from $151,000 to $226,600. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility toparticipatein our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coveragein accordance withthe terms and conditions of the applicable plans.Additionaldetails of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Date Posted
09-Apr-2026Closing Date
22-Apr-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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