Digital marketing Associate Manager

Scope:

We are seeking a skilled Digital Marketing Associate Manager to join our Digital Marketing team. This role will play a critical part in driving cohesive, high-performing digital campaigns across various channels, ensuring seamless integration and delivering compelling brand experiences for healthcare professionals and patients.

Key Responsibilities:

• Omnichannel Marketing Implementation
  • Implement coordinated marketing campaigns across digital platforms, ensuring consistency in messaging and brand voice across channels such as email, social media, websites, mobile apps, and digital advertising.
  • Coordinate with brand managers to optimize the channel mix for campaign performance.
  • Implement personalization strategies to improve user experience and increase engagement.
  • Manage cross-channel tracking and attribution to measure the efficiency of digital efforts.
  • Develop and maintain customer journey maps to identify key touchpoints and engagement opportunities.
  • Implement retargeting strategies to build a seamless user experience across platforms.
• Channel-Specific Responsibilities
  • Be responsible for daily social media activities, including content creation, scheduling, and community engagement.
  • Implement email marketing campaigns with a focus on segmentation, A/B testing, and performance tracking.
  • Improve website user flow, particularly for HCP websites, with ongoing updates.
  • Collaborate on the distribution of digital marketing materials across channels.
  • Leverage AI tools to optimize campaign performance and personalize user experiences.
  • Support the implementation of innovative digital solutions such as VR experiences for product demonstrations and medical education.
• Analytics and Compliance
  • Supervise and report on campaign performance metrics, providing insights for continuous improvement.
  • Analyze cross-channel data to identify trends and optimization opportunities.
  • Ensure all digital marketing activities align with relevant industry regulations.

Experience:

• Bachelor’s degree and a minimum of 3 years of experience in digital marketing, in the pharmaceutical industry is mandatory.
• Proven experience managing omnichannel marketing campaigns and collaborating across departments.
• Hands-on experience with Veeva CRM and familiarity with pharmaceutical sales or marketing tools.
• Excellent communication with the ability to effectively align with partners, such as marketing, sales, and medical teams.
• Proficiency in marketing analytics platforms such as Adobe Analytics, including the capability to derive insights and optimize campaigns based on data.
• Experience with handling email marketing campaigns, social media platforms, website optimization, and digital advertising.
• Familiarity with retargeting and personalization strategies to improve user engagement and drive campaign results.
• Good English command is mandatory French is a plus.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.