Franchise Lead Oncology OC/PC HU

Responsible for creating and managing marketing product strategy based on deep therapeutic area and product knowledge including relevant clinical trials and data in assigned TA and gathering and consolidating inputs

Responsible for consolidation of sales, access and medical inputs and building the Brand plan, identifying the key business drivers and detailing commercial tactics for relevant dedicated products detailing 

Responsible for development of Business operating plan, including phasing of the marketing budget associated with Brand plan marketing activities 

Responsible, as per the Brand plan, for preparation of brand campaigns and all promotional material required for effective product promotion in line with AZ promotional standards and relevant SOPs

Responsible in close cooperation with medical for managing internal training events and external promotional events

Responsible for leading regular Brand meetings to regularly monitor product performance and performance indicators and situation analysis, using all sources of market data to develop market models which allow product strategies to be optimized

Participates with relevant Sales Manager at regular area meetings to regularly monitor sales performance in particular regions 

Responsible for achieving agreed sales and marketing goals and cost targets

Responsible for phasing of Direct Marketing cost and Enigma validation

Responsible for maintaining trustful and mutually beneficial relationships with selected Key external experts (KEES) within TA, by demonstrating the knowledge of the key attributes of external environment – treatment guidelines and oncology centers infrastructure, diagnostic landscape in relevant disease area, patient flow as well as insights from payers and policy makers  

Responsible for planning orders of drugs from production companies in cooperation with logistic department

SFL is responsible for mentoring and coaching of Product manager/s within relevant therapeutic area – if applicable 

Ensure all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation 

comply with valid EU and national legislation, the European Federation of Pharmaceutical Industries and Associations Code of Practice on the Promotion of Medicines (the “EFPIA Code”) and this AIFP Code of Conduct (the “AIFP Code”), where the latter do not conflict with the former.

Obligation to act in accordance with AstraZeneca and SHE policy and standards, report all accidents (including traffic accidents), occupational diseases, incidents and other abnormal deviations to Line Manager andSHE  Coordinator

With reference to the applicable internal AZ pharmacovigilance documents each AstraZeneca employee faced with information concerning the safety of use of AstraZeneca products has a duty to pass this information provably within 24 hours to an employee who is responsible for pharmacovigilance. Non-transmission of such information is considered serious misconduct, with possible consequences arising from employment relations.

Each AZ employee reports to the authorized employee suspected defect or counterfeit of AZ medicines

 This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Actual responsibilities, tasks, and duties of the jobholder might differ from those outlined in the JD and other duties, as assigned, might be part of the job. Your line managercanassigntaskoutsidethis job description. Management reserves the right to revise the job descript