Brand Manager – Respiratory & Immunology

Brand Manager Vaccines & Immune Therapies- Bucharest

We are AstraZeneca, one of the world’s most forward-thinking and connected biopharmaceutical companies. With a strong purpose, an even stronger bond between each of our people, and a science-led, patient-first attitude, we’re changing the future of medicine and the impact it can have on lives across the globe.

But we’re more than one of the world’s leading pharmaceutical companies.

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. A place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth, and development. Jump in and be a part of it!

What you'll do

You will be contributing to the development and implementation of the strategic and tactical plan for the assigned V&I products throughout their lifecycle and will oversee the success of designated projects that truly deliver for patients, healthcare providers, and AZ. You will be directly accountable for the impact of designated projects in the V&I therapeutic area in Romania and will deliver this by innovating and competing effectively through cohesive global and local cross-functional working.

Key responsibilities

• Understands and articulates the patients’ perspective from the moment of diagnosis and throughout their journey. Uses this and marketplace insight to deliver effective and competitive strategic and tactical marketing plans;
• Create innovative business plans, encouraging the broader cross-functional team to take smart risks and apply ambitious metrics, and is accountable for the success of the plan
• Develop of strategic plan at the account level, identify opportunities, and shape tailor-made initiatives for the brand
• Build partnerships and networks with external and internal stakeholders and ensure optimal flow of business, serving as a central connection amongst team members
• Drive broader cross-functional teams’ and organizations’ engagement to achieve goals

Your profile

• Bachelor’s degree, preferably in a scientific or business discipline
• Relevant experience in the bio-pharmaceutical commercial field, ideally with a brand management role or assignments in specialty care (immunology / biologic products would be an advantage);
• Patient-centric approach with thorough knowledge of patient flow/journey.
• Strategic thinking and brand strategy - a strong understanding of brand building and clear strategic and imaginative thinking
• Collaborative and inclusive; ability to work in an organization with cross-functional, diverse teams
• Analytical thinking and data synthesis ability
• Result-oriented mindset
• Curiousness and learning agility
• Effective stakeholder and relationship management experience; able to interact with multiple levels within and outside of AZ
• Understanding of Account Planning and Customer Management
• Solid literacy of the digital environment and an omnichannel approach
• Excellent communication skills, written and presentation, in Romanian and English
• High ethical standards

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a phenomenal Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference in medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on inclusivity in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.