Brand manager -  CVRM- Bucharest

Brand manager -  CVRM- Bucharest

Do you have expertise in, and passion for Brand Management and CVRM?

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Science is uncovering the commonalities between cardiovascular, renal and metabolic diseases (CVRM) which is at the core of our approach towards holistic care for CVRM patients. We aim to offer unique benefits for people who suffer from cardiovascular disease, heart failure, chronic kidney disease and diabetes, by advancing CVRM solutions and addressing shared risk factors between these distinct but interrelated disease areas.

What you’ll do

You will becontributing to the development and implementation of the strategic and tactical plan for the assigned CVRM product throughout its lifecycle and will oversee the success of designated projects that truly delivers for patients, healthcare providers and AZ. You will be directly accountable for the impact of designated projects in CVRM therapeutic area in Romania and will deliver this by innovating and competing effectively through cohesive global and local cross-functional working.

Key responsibilities

• Brand Manager for CVRM
• Understands and articulates the patients’ perspective throughout their entire journey. Uses this and marketplace insights to deliver effective and competitive strategic and tactical marketing plans.
• Shapes brand direction and ensures the critical success factors for brand leadership.
• Works with local / regional/global cross functional teams to develop clear ‘value’ propositions for patients and Healthcare systems/Healthcare professionals, aligned with the CVRM strategy.
• Develops brand content and materials, maximizing the use of all AZ available resources and channels.
• Works closely with medical, promotional teams, and the other brand managers to ensure optimal approach and implementation of the brand strategy.
• Ensures that strong external relationships within relevant specialty areas are built and developed.
• Identifies innovative and modern solutions to enhance brand performance.
• Agrees and delivers upon growth, sales and operational metrics, measurements, and targets for the brands.
• Responsible of the budget for assigned portfolio.
• This position doesn’t require to manage people.

Essential for the role:

• Degree in Scientific Field or related.
• Languages: Fluent Romanian and Advanced English. 
• Proven brand management experience and critical thinking.
• Experience in managing and executing complex projects.
• Experience in launching new pharma products.

Desirable for the role:

• Experience in Insight/Market Research & brand forecasting
• Sales experience
• Omnichannel experience

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a phenomenal Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on inclusivity in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.