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SEO Analyst

Posted date Jan. 23, 2025
Contract type Full time
Job ID R-215940
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Why choose AstraZeneca India?

Help push the boundaries of science to deliver life-changing medicines to patients. After 45 years in India, we’re continuing to secure a future where everyone can access affordable, sustainable, innovative healthcare.

The part you play in our business will be challenging, yet rewarding, requiring you to use your resilient, collaborative and diplomatic skillsets to make connections. The majority of your work will be field based, and will require you to be highly-organised, planning your monthly schedule, attending meetings and calls, as well as writing up reports.

Who do we look for?

Calling all tech innovators, ownership takers, challenge seekers and proactive collaborators. At AstraZeneca, breakthroughs born in the lab become transformative medicine for the world's most complex diseases. We empower people like you to push the boundaries of science, challenge convention, and unleash your entrepreneurial spirit. You'll embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges.

Here, diverse minds and bold disruptors can meaningfully impact the future of healthcare using cutting-edge technology. Whether you join us in Bengaluru or Chennai, you can make a tangible impact within a global biopharmaceutical company that invests in your future. Join a talented global team that's powering AstraZeneca to better serve patients every day.

Success Profile

Ready to make an impact in your career? If you're passionate, growth-orientated and a true team player, we'll help you succeed. Here are some of the skills and capabilities we look for.

Tech innovators

Make a greater impact through our digitally enabled enterprise. Use your skills in data and technology to transform and optimise our operations, helping us deliver meaningful work that changes lives.

Ownership takers

If you're a self-aware self-starter who craves autonomy, AstraZeneca provides the perfect environment to take ownership and grow. Here, you'll feel empowered to lead and reach excellence at every level — with unrivalled support when you need it.

Challenge seekers

Adapting and advancing our progress means constantly challenging the status quo. In this dynamic environment where everything we do has urgency and focus, you'll have the ability to show up, speak up and confidently take smart risks.

Proactive collaborators

Your unique perspectives make our ambitions and capabilities possible. Our culture of sharing ideas, learning and improving together helps us consistently set the bar higher. As a proactive collaborator, you'll seek out ways to bring people together to achieve their best.

Responsibilities

Job ID R-215940 Date posted 01/23/2025

Job Title - SEO Analyst

Career Level - C3

Introduction to role

Are you passionate about Organic SEO and Internet Marketing? As an SEO Analyst at AstraZeneca, you will be responsible for implementing SEO strategies for our brand websites. You will support initiatives that contribute to the success of our brand campaigns by performing keyword research, optimizing content, and monitoring user engagement. To excel in this role, you should be familiar with current SEO techniques and tools and possess excellent analytical skills.

Accountabilities

- Conduct keyword research using various tools (like Keyword Planner, SEMrush, and BrightEdge)
- Think creatively to identify and resolve problems
- Utilize Google Tag Manager (GTM) knowledge
- Pay attention to detail and effectively multi-task in a deadline-driven atmosphere
- Learn new industries and business types quickly and apply this knowledge to internet marketing initiatives
- Perform competitive analysis and identify gaps in content or areas of improvement in web design
- Track important SEO metrics including organic traffic, conversion rates, and time spent on page
- Report on performance metrics comparing them to SEO goals and benchmarking data
- Monitor the website regularly
- Knowledge in website crawling, audit, and other SEO tools
- Stay up-to-date with organic SEO marketing trends and strategies

Essential Skills/Experience

- Bachelor’s Degree preferred in Computer Science or Quantitative Studies
- At least 5+ years of experience in Organic Search with an analytical sense to drive data-driven projects for SEO growth
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Data Studio/Adobe Analytics/Google Analytics
- Familiarity with keyword research and management tools
- Experience with Search Organic & Paid advertising
- Proficiency in XL, PPT, Word will add more value
- Understanding of ranking factors and search engine optimization practices
- Knowledge of pharma SEO will add more advantages
- Strong analytical skills
- Excellent written and verbal communication skills required

Desirable Skills/Experience

N/A

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, you will be part of a team of specialists essential to our growth. We encourage entrepreneurial and innovative thinking to make things happen in a creative yet rigorous environment. Our global, diverse network allows us to work seamlessly together, leveraging our combined skills to find new solutions that accelerate our impact. We are committed to investing in your growth and development, ensuring you stay ahead of your peers. Here, you will have the opportunity to work on projects that influence the entire business and shape the external environment.

Ready to make an impact? Apply now!

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

10000145 C CNBP Finance

Reasons to Join

Thomas Mathisen

There are many things I enjoy when working at AstraZeneca, mainly the Speak up culture, the great colleagues that are in my teams, the great products that AstraZeneca provides to our patients and the challenging conversations I have around our medicines.

Sales Representative Oslo, Norway

There are many things I enjoy when working at AstraZeneca, mainly the Speak up culture, the great colleagues that are in my teams, the great products that AstraZeneca provides to our patients and the challenging conversations I have around our medicines.

Christine Recchio

Working at AstraZeneca has impacted my life in such a positive way. I now have an improved work-life balance through creating my own schedule and time management, I feel a balance that I didn’t have before.

Sales Representative California, United States

Working at AstraZeneca has impacted my life in such a positive way. I now have an improved work-life balance through creating my own schedule and time management, I feel a balance that I didn’t have before.

Stephanie Ling

There are a lot of reasons why I enjoy working in AstraZeneca, my colleagues being one of them. My team members and the managers have provided a great deal of guidance in helping me to be more confident in my daily work.

Sales Representative Petaling Jaya, Malaysia

There are a lot of reasons why I enjoy working in AstraZeneca, my colleagues being one of them. My team members and the managers have provided a great deal of guidance in helping me to be more confident in my daily work.

What we offer

We're driven by our shared values of serving people, society and the planet. Our people make this possible, which is why we prioritise diversity, safety, empowerment and collaboration. Discover what a career at AstraZeneca could mean for you.

Lifelong learning

Our development opportunities are second to none. You'll have the chance to grow your abilities, skills and knowledge constantly as you accelerate your career. From leadership projects and constructive coaching to overseas talent exchanges and global collaboration programmes, you'll never stand still.

Autonomy and reward

Experience the power of shaping your career how you want to. We are a high-performing learning organisation with autonomy over how we learn. Make big decisions, learn from your mistakes and continue growing — with performance-based rewards as part of the package.

Health and wellbeing

An energised work environment is only possible when our people have a healthy work-life balance and are supported for their individual needs. That's why we have a dedicated team to ensure your physical, financial and psychological wellbeing is a top priority.

Inclusion and diversity

Diversity and inclusion are embedded in everything we do. We're at our best and most creative when drawing on our different views, experiences and strengths. That's why we're committed to creating a workplace where everyone can thrive in a culture of respect, collaboration and innovation.

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Glassdoor logo Rated four stars on Glassdoor

Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.