Brand Manager - CVRM

Introduction to role

Are you ready to make a significant impact in the world of Biopharmaceuticals? As a Brand Manager, you'll be at the forefront of driving growth for our portfolio. This role offers the chance to lead strategic and operational marketing initiatives, aligning global strategies with local market needs. By harnessing insights, fostering collaboration, and unleashing creativity, you'll craft campaigns that not only enhance patient outcomes but also solidify our leadership in the CVRM space.

Your key focus areas will include:

• Strategy Development: Leading the creation and execution of local brand strategies that align with global plans while addressing the unique needs of the market within the CVRM therapeutic area.
• Insights-Driven Decision-Making: Leveraging customer, market, and competitive insights to shape informed and impactful brand plans, campaigns, and tactical activities that resonate with stakeholders.
• Multichannel Engagement: Partnering cross-functionally to develop dynamic multichannel materials and initiatives (digital and print) that maximize customer engagement and optimize communication reach.
• Product Launch Leadership: Leading the preparation and flawless execution of new product launches, ensuring a highly successful market entry, widespread adoption, and strong positioning in the CVRM space.
• Sales Team Collaboration: Working closely with sales teams to embed campaigns, deliver clear and compelling brand messaging, and capture valuable field feedback to continuously refine strategies.
• Stakeholder Engagement: Building and fostering trusted relationships with healthcare professionals, key opinion leaders (KOLs), and advocacy groups to elevate brand credibility and amplify the impact of your efforts.
• Market Monitoring and Adaptation: Continuously analyzing the evolving market landscape, including emerging trends, competitor activities, and stakeholder feedback, to ensure agile decision-making and sustained brand growth.
• Performance Optimization: Driving brand success through detailed performance analysis, the proactive adaptation of tactics, and efficient budget management to maximize return on investment.

To thrive in this role, you will need:

• A degree in Pharmacy or Medicine, Veterinary, Dentistry or equivalent of it.
• Proven experience of minimum 3 years with: brand management, marketing campaigns, and product launches within the pharmaceutical industry.
• A strong understanding of the Bio-pharmaceutical therapeutic area is highly advantageous and will provide you with a solid foundation for success.
• Experience in customer-facing roles with exceptional interpersonal skills and a demonstrated ability to collaborate effectively across teams and influence diverse stakeholders.
• A dynamic and adaptable professional mindset, capable of excelling in a fast-paced and constantly evolving environment while managing multiple priorities with strategic focus.
• A results-driven approach, with the ability to translate strategy into actionable and measurable outcomes.
• Experience with market monitoring by continuously analyzing the evolving market landscape, including emerging trends, competitor activities, and stakeholder feedback.
• Proven budget management skills, ensuring alignment with the strategic goals of the franchise to facilitate agile decision-making and sustained brand growth.
• Proficiency in Serbian and English skills both written and spoken

AstraZeneca is a place where innovation meets impact. Our journey is fueled by a commitment to bring life-saving medicines to patients worldwide. We thrive on energy and pace, constantly pushing boundaries to shape the future of healthcare. With a focus on scientific knowledge combined with commercial acumen, we spot opportunities and act swiftly to operationalize them. Here, you'll find a trusted environment that empowers experimentation and celebrates learning. Join us in making a difference at every step of the patient journey.

Ready to take on this exciting challenge? Apply now to be part of our transformative journey!

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.