Brand Manager – CVRM – Jordan & Palestine

Are you passionate about shaping the future of CVRM care? Join us as a Brand Manager and take the lead in executing cutting-edge marketing strategies that will drive impactful outcomes, build strong partnerships, and improve the lives of CVRM patients in Jordan & Palestine.

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

ABOUT THE ROLE

Job Purpose:

The Brand Manager will play a critical role in executing the marketing strategy for CVRM portfolio in Jordan & Palestine, ensuring the development and implementation of high-quality, impactful marketing initiatives. This position involves a variety of responsibilities, including HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications, and Budget Management. The Brand Manager will work closely with cross-functional teams to drive strategic marketing efforts, enabling optimal patient identification and treatment across the patient journey.

Key Responsibilities:

Marketing Strategy Development and Execution:

• Develop and execute marketing strategies that align with the overarching brand objectives for CVRM.
• Ensure timely and high-quality in-market solutions for optimal patient identification and treatment, leveraging insights from HCPs and key stakeholders.
• Collaborate with cross-functional teams to design and implement tactical plans, leveraging scientific expertise to drive product promotion and facilitate optimal launches.
• Build long-term partnerships with key CVRM stakeholders and decision-makers, rooted in deep scientific understanding of the products.

Key Project Management and Planning:

• Lead congress planning, including the creation of promotional materials, meeting logistics, communication, and post-event follow-up.
• Drive and manage the Promotional Speaker Program, including speaker training, material development, and communications.
• Oversee the development of marketing materials aligned with brand strategy and manage internal medical/legal/regulatory reviews.
• Ensure effective management of the brand’s budget, tracking ROI, and ensuring alignment with annual financial targets.
• Handle contracts, POs, and vendor relationships effectively to ensure project execution within budget and timelines.

Stakeholder Engagement and Market Insight:

• Cultivate and manage relationships with Key External Experts (KEEs) and stakeholders in the CVRM community.
• Monitor the competitive landscape and emerging market trends to identify new opportunities for brand growth and innovation.
• Provide actionable brand insights to shape strategy and direction, driving the brand's success in the market.
• Collaborate with global, international, and regional marketing teams to ensure alignment and strategy coherence across markets.

Diagnostics and Market Excellence:

• Support the development and evaluation of the diagnostic strategy for current and future CVRM products.
• Ensure excellence in companion/complementary diagnostics for product launches, assessing market readiness and performance.
• Generate insights from diagnostic data to shape brand strategy and propose improvement plans for diagnostic performance.

Capability Building:

• Lead educational initiatives such as congresses, meetings, and digital platforms to engage internal stakeholders and the broader CVRM community.
• Develop internal training programs for the sales team and cross-functional teams to ensure optimal product launch readiness and ongoing product education.
• Facilitate the development of speakers and provide ongoing speaker education to ensure effective communication and education for key stakeholders.

Governance and Compliance:

• Ensure all marketing activities adhere to internal policies, industry guidelines, and local regulations.
• Comply with the AZ Code of Conduct, Corporate Governance, and audit requirements.
• Safeguard confidentiality and ensure proper approvals for all marketing functions and activities.

Job Requirements:

Essential Criteria:

• Minimum of 2 years of experience in Marketing in the pharmaceutical industry.
• Proven track record of achievements in marketing.
• A Bachelor’s Degree in a Pharmacy is a must.
• Strong communication and leadership skills, with the ability to build and maintain relationships with key internal and external stakeholders.
• Scientific experience with the ability to engage in meaningful discussions with Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), and industry experts.
• Demonstrated project management expertise.
• Proficiency in both English and Arabic.
• Strong strategic thinking, creative problem-solving skills, and a focus on achieving results and customer satisfaction.
• Solid business acumen, with experience managing and tracking marketing budgets.

Preferred Criteria:

• Experience in the CVRM therapeutic area is a plus.
• Experience in new product/indication launches and demonstrated ability to drive successful market entries.
• Familiarity with digital marketing strategies and tools and leveraging digital tools in brand development and execution.

Please note that this position is based in Jordan and is not open for relocation; only apply if you are located in or can easily access this location.

Where can I find out more?

Our Social Media,

Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.