Brand Manager CVRM

Brand Manager CVRM

Location: BulgariaDepartment: Marketing (CVRM & Commercial)Reporting to: Marketing Manager CVRM & Commercial

About the Role

We are looking for a dynamic and strategic Brand Manager CVRM to drive the marketing strategy and maximise the commercial potential of key products in the local market. This role plays a critical part in shaping brand performance through data-driven insights, cross-functional collaboration, and innovative omnichannel marketing approaches.

Key Responsibilities

• Develop and execute impactful brand strategies aligned with company objectives

• Analyse market dynamics to evaluate opportunities, forecast trends, and support business planning

• Drive sales growth through proactive marketing initiatives and optimised resource allocation

• Conduct market research and competitive analysis to identify opportunities and risks

• Lead the creation and timely delivery of Strategic Brand Plans

• Monitor and manage P&L performance and marketing budgets

• Build strong partnerships with Key External Experts (KEEs), healthcare organisations, and scientific societies

• Oversee and optimise AstraZeneca’s participation in national and regional congresses and events

• Develop and deliver high-quality promotional materials and train the sales force

• Lead product launches, including pre-launch planning and execution excellence

• Leverage digital tools and omnichannel strategies, including AI-driven content capabilities

• Coach and support field teams in product knowledge and messaging

• Drive initiatives that enhance patient outcomes and experience

• Collaborate cross-functionally with sales, medical, finance, and third-party stakeholders

Key Performance Areas

• Strong therapeutic area and product expertise

• Delivery of effective marketing plans and campaigns

• Accurate business planning and budget management

• Excellent cross-functional collaboration

• High level of personal efficiency and accountability

• Advanced digital and omnichannel capabilities

• Compliance with ethical standards, company policies, and local regulations

Candidate Profile

• Minimum 2+ years’ experience in the pharmaceutical industry

• Strong therapy area knowledge

• Excellent analytical and strategic thinking skills

• Patient-centric mindset

• Entrepreneurial approach with strong digital awareness

• Proven planning, organisation, and budget management skills

• Fluent English (written and spoken)

• Strong IT and digital skills

Why Join Us?

• Be part of a high-performing, collaborative team

• Work in an environment that values innovation, digital transformation, and patient impact

• Opportunity to shape the success of leading healthcare brands

• Grow your career within a global, research-driven organisation

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.