SEO Strategy Lead
Join us as a GCO SEO Strategy Lead at AstraZeneca, a global, science-led, patient-focused biopharmaceutical company. In this role, you will champion the organic optimization efforts for a set of digital assets for brands within our organization. You will act as the digital customer engagement partner, understanding brand and digital asset objectives and challenges to deliver organic search strategies based on user data and platform guidelines. This role is an excellent opportunity to be innovative and creative in an environment where difference is valued.
Accountabilities:
As a GCO SEO Strategy Lead, you will manage the direction of all tactical organic (non-paid) Search Engine Optimization deliverables completed by the SEO delivery team. Your goal is to ensure digital assets are launched and updated with search engine best practices, while aiming to help asset owners meet their website goals. You will also be responsible for identifying, operationalizing, evolving, and maintaining a comprehensive set of class-leading digital capabilities and processes in support of brand strategies within the context of the broader commercial operations governance structure.
Essential Skills/Experience:
4+ years of experience working in SEO, paid media, or the digital creative area
Experience in the healthcare-related field, or any other highly regulated industry
Experience reporting to leadership or clients on SEO, SEM, Paid media, or digital creative strategy
Proven track record of developing and articulating a strategy aimed at solutions for a business challenge, as well as executing digital marketing programs
Experienced in prioritizing, scheduling, and optimizing website content
Proven success guiding the technology team & website developers to follow best practices
Strong understanding of best practices around website architecture, accessibility, and user experience
Embraces teamwork and can also work independently
Adaptable to changing processes and organizational structure
Excellent communication and story-telling skills, comfortable speaking and presenting to medium-large groups
Preferred Skills:
Bachelor’s degree
Pharmaceutical Marketing Experience
Experience in a client facing, account management SEO role
Experience developing or adhering to marketing operations standards within a large organization
Proven experience driving measurable, positive results based on search strategy
Understanding of how paid media tactics & organic search (SEO) work together
Experience with Google Analytics or Adobe Analytics and attribution solutions
Proficient with Microsoft Office Tools
Familiarity with JIRA software
Familiarity with SEO tools such as Brightedge, SEM Rush, Moz, Google Search Console, etc.
Understanding of HTML, CSS, and JavaScript
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Are you ready to make a powerful difference – to patients, society and our company? Apply now to join our fast-growing multinational and become a part of our exciting journey to pioneer the future of healthcare.
WHY JOIN US?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.
Help to shape our journey towards becoming a tech-enabled enterprise. Encouraged to look to the future, think strategically and innovate, we influence progress today. We are constantly introducing new solutions and technology through on our quest to grow through innovation. We love it here because put simply, we make a meaningful impact.
Technology at AstraZeneca is a home for purposeful disruptors. Apply now to learn more about this exciting opportunity with a world-renowned pharmaceutical brand!
SO, WHAT’S NEXT?
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.
Great People want to Work with us! Find out why:
Are you interested in working at AZ, apply today!
AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com.
#LI-Hybrid
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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