Brand Leader Respiratory

 At AstraZeneca, potential matters. Skills and passion are channelled into meaningful work, with support to grow beyond expectations. As Brand Leader Respiratory, this role sits at the intersection of science and commercial impact, helping to change the lives of patients living with asthma, COPD, IPF and chronic cough. The portfolio spans inhaled combinations, biologics and emerging approaches in disease modification, with the ambition to move towards remission and even cures. This position is accountable for all marketing activities for the assigned respiratory brand, ensuring that scientific innovation translates into real-world value for patients, healthcare professionals and the wider healthcare ecosystem. Ready to see how far your expertise can go?

Accountabilities
•    Lead the development and execution of the brand strategy and annual marketing plans for the assigned respiratory brand, aligned with company objectives and local regulations.  
•    Drive a cross-functional Brand Building process, ensuring that brand objectives are clear, measurable and embedded across functions.  
•    Guide and energise cross-functional teams to implement, monitor and refine brand plan actions, removing barriers and enabling rapid decision-making.  
•    Collaborate with analysts to interpret market data, identify key segment drivers, uncover growth opportunities and anticipate business risks.  
•    Shape and deliver promotional campaigns, public relations initiatives and advertising activities for the brand across traditional and digital channels.  
•    Support and engage the Field Force with compelling brand narratives, tools and resources that enable impactful customer interactions.  
•    Contribute to the design and delivery of training for field and customer service teams on brand strategy, messaging and scientific content.  
•    Work closely with sales leaders to spot opportunities, address issues quickly and align on tactics that drive performance.  
•    Coordinate cross-functional efforts to achieve the annual brand plan, tracking progress and adjusting plans based on insights and results.  
•    Strengthen the corporate image within the scientific community through high-quality scientific engagement and communication.  
•    Build and maintain strong relationships with Key External Experts, including collaboration on projects, meetings and publications, while partnering with Global teams on international initiatives.  
•    Ensure all activities and account relationships are managed in line with Company Values, Code of Conduct, internal guidelines/procedures and Italian legislation.

Essential Skills/Experience
 •    Business or Scientific Degree 
•    At least 4 years of marketing experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area 
•    Experience in launching products 
•    In-depth understanding of commercial strategy, methodologies and tools (customer profiling and segmentation, market research techniques including patient journey mapping, competitive intelligence resources) 
•    Ability to lead and/or engage cross-functional working groups and teams 
 •    Excellent project management skills 
•    Strong communication skills 
•    Successful record of creating and deploying digital content & channels 
•    Proven experience of engaging with and leveraging insights from external customers e.g. KEE’s, prescribers, patients and payers 
•    Comfort operating in a highly regulated environment and industry 
•    Proficiency in English and Italian  

Desirable Skills/Experience

•    Experience working in complex healthcare ecosystems with multiple stakeholders.  
•    Background in respiratory disease management or related clinical pathways.  •    Exposure to omnichannel or integrated customer engagement strategies.  
•    Experience collaborating with global or regional brand teams.  
•    Understanding of Italian market access dynamics and payer environments.  

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where scientific depth meets commercial excellence, with a strong focus on improving outcomes across the entire patient journey. Work alongside experts across BioPharmaceuticals and Oncology, sharing insights as new medicines are brought to market and learning from a rich pipeline that spans multiple disease areas. There is real autonomy to act at pace, experiment with digital and innovative solutions, learn from both success and failure, and build a varied career across functions and therapy areas. Collaboration across diverse teams fuels new ideas, while a clear patient-centric purpose keeps everyone focused on what matters most: bending the curve on mortality and shaping the future of respiratory care.

If this opportunity matches your ambition to make a tangible impact in respiratory medicine, apply now and take the next step in your journey with AstraZeneca.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.