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Brand Manager Inhalados

Posted date Oct. 29, 2024
Contract type Full time
Job ID R-211868
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Why choose AstraZeneca Spain?

AstraZeneca Spain is a rising force in our global business. With headquarters in Madrid and our global hub in Barcelona, we’ve become an important international centre of excellence in the fight against critical disease. Boasting vibrant universities and business schools, the Barcelona ecosystem is a place where scientists can thrive. We attract a diverse workforce from across the globe, shining a beacon for innovation in a country that’s committed to clinical development.

We invite you to bring your talents to Barcelona where our respiratory medicine R&D and Global Marketing centre offers opportunities in R&D, IT, Commercial and HR. Or join us in Madrid and shape our growth in our BUs (Respiratory, Oncology & CVRM ), and a range of Corporate functions. Additionally, you can find sales roles throughout the country. Together, we’re contributing to a world-leading pipeline of therapeutics and delivering life-changing medicines to patients.

Who do we look for?

Calling all tech innovators, ownership takers, challenge seekers and proactive collaborators. At AstraZeneca Spain, breakthroughs born in the lab become transformative medicine for the world's most complex diseases. Alongside technical expertise, colleagues have the resilience, energy and collaborative mindset to change lanes, work with different teams and start projects from scratch.

Here, diverse minds and bold disruptors can meaningfully impact the future of healthcare using cutting-edge technology. Whether you join us in Madrid or Barcelona, you can make a tangible impact within a global biopharmaceutical company that invests in your future. Join a talented global team that's powering AstraZeneca to better serve patients every day.

Success Profile

Ready to make an impact in your career? If you're passionate, growth-orientated and a true team player, we'll help you succeed. Here are some of the skills and capabilities we look for.

Diverse collaborators

This is a speak-up culture that values collaboration. You’ll proactively bring your unique perspectives, experiences and skills to the table and seek the same from others. With our international team composition and the need for fast-paced collaboration, you’ll always be building new connections with colleagues.

Cutting-edge innovators

When you join us, you’ll be part of a team that embraces digital technology and data to transform the way we work and the work we do. Every day, you’ll help make history, empowered to ignite your creativity and build something enduring.

Resilient trailblazers

Here, the answers aren’t always available. So, you’ll need to bring a fearless, self-starter mindset to navigate uncharted territories. You’ll harness your ceaseless energy to discover and make the necessary connections with colleagues to shape the future and achieve maximum impact.

Agile movers

Seize ownership and excel with autonomy to enjoy the constant rush of ground-breaking discovery. Your ability to anticipate sudden shifts and adapt swiftly will prove critical as you make your mark in an environment that rewards initiative and resilience.

Responsibilities

Job ID R-211868 Date posted 10/29/2024

1. MISIÓN

Impulsar y liderar la estrategia y plan de acción de la marca bajo su responsabilidad, coordinando el equipo cross funcional conforme a las directrices marcadas por la compañía y favoreciendo las sinergias entre diferentes áreas con el fin de maximizar el impacto de su marca en el mercado y ofrecer a los potenciales pacientes el mayor beneficio posible.

2. RESPONSABILIDADES

1. Definición de la estrategia

• Definir la estrategia y proposición de valor de la marca, a partir del conocimiento y análisis del entorno, mercado, clientes, patient journey y generación de insights procedentes de todas las fuentes a su alcance.

2. Planificación y ejecución

• Definición y planificación de experiencias, mensajes, contenidos, diseño de materiales y actividades adaptadas a cada canal y stakeholder alineado a la estrategia global. Además, definición de los recursos a emplear, haciendo un seguimiento de los objetivos y KPIs financieros, así como un seguimiento cualitativo, cuantitativo de las actividades y medición de los impactos.

• Asegurar la adecuada implantación en tiempo y forma de la estrategia, las acciones del Brand plan, el plan operacional y el plan de acceso, mediante la coordinación a nivel cross funcional y del resto de áreas de la compañía.

3. Ejercer liderazgo transversal

• Ser el líder de la marca y su referente estratégico, para los equipos crossfuncionales y comerciales, así como el interlocutor para los KEEs y sociedades científicas nacionales, mostrándose proactivo, entendiendo la realidad de las diferentes posiciones, trabajando en colaboración con los equipos, impulsando la Co-creación, inspirando y aportando valor.

• Ser el nexo de referencia para los equipos internacionales de la marca, dotando a los equipos globales de inputs locales para maximizar la estrategia de la marca.

• Liderar el Brand Team colaborando con los departamentos implicados en el Brand Plan, motivándoles e inspirándoles para su adecuada ejecución y logro de los objetivos de la marca.

4. Foco en el paciente y el cliente

• Pensar y actuar con foco en cliente y paciente, creando y trabajando un Customer y Patient journey y completando la visión con la información que recibe de diferentes fuentes (estudios, Advisory Boards, equipo cross, insights de campo,..) , sobre el que indaga necesidades, define estrategias, experiencias y acciones con los diferentes stakeholders.

• Ser y actuar en el entorno de la marca, como el embajador de la estrategia patient centricity.

5. Compliance

• Garantizar que todas las actividades relacionadas con su puesto de trabajo cumplen con la normativa externa e interna aplicable (políticas, procedimientos, estándares, directrices y código de conducta), planteando estrategias adecuadas en ese marco y asegurando que las acciones del Brand Plan lo cumplen y se adaptan a los cambios del entorno.

3. REQUISITOS DEL PERFIL

Imprescindibles

• Formación: Licenciatura / Grado

• Inglés: C1

• Informática: Office nivel avanzado

• Manejo de herramientas digitales.

• Experiencia en marketing o ventas de al menos 3 años preferiblemente en la industria farmacéutica y entorno sanitario

Deseables

• Formación especializada en Ciencias de la Salud.

• Posgrado en Marketing o MBA.

• Conocimiento de entorno omnicanal • Experiencia en acceso.

• Experiencia en gestión de clientes

4. RELACIONES FUNCIONALES

RELACIONES INTERNAS

• Médico: Medical Manager / SSAs /Regulatory and Quality

• Comercial: BUD / Franchise Head / RBD o Director Ventas/ BAM / BAS / delegado AP 360

• Corporate Affairs & Market Access: RAL/ RAM / Government Affairs / Pricing / Comunicación / Strategic Access & Customer Engagement Team

• Innovation & Digital Strategy: Training Team / Insights Team / Digital/ OPEX / Innovación / Data

• Finanzas: Finance BP & Supply

• Equipos internacionales

RELACIONES EXTERNAS

Stakeholders relacionados con las patologías de referencia

• Sociedades científicas de los target relacionadas

• Agencias de comunicación, publicidad y organización de eventos

• Proveedores de Servicios

Los requisitos para optar a una convocatoria interna son: llevar 1 año en su posición actual, mantener informado a su responsable directo de su participación en el proceso, no tener establecido un Plan Mejora vigente. AstraZeneca es una empresa que promueve la igualdad de oportunidades. AstraZeneca tendrá en cuenta a todas las personas que reúnan el perfil para el puesto sin discriminación por motivos de discapacidad, sexo u orientación sexual, embarazo o periodo de maternidad/paternidad, raza u origen (nacional o étnico), edad, religión o creencias, identidad de género, estado civil o pareja de hecho y/o cualquier otra característica protegida por ley. AstraZeneca sólo emplea personas con permiso de trabajo en el país o países donde se anuncia la posición.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

10000138 E CNBM

Reasons to Join

Thomas Mathisen

There are many things I enjoy when working at AstraZeneca, mainly the Speak up culture, the great colleagues that are in my teams, the great products that AstraZeneca provides to our patients and the challenging conversations I have around our medicines.

Sales Representative Oslo, Norway

There are many things I enjoy when working at AstraZeneca, mainly the Speak up culture, the great colleagues that are in my teams, the great products that AstraZeneca provides to our patients and the challenging conversations I have around our medicines.

Christine Recchio

Working at AstraZeneca has impacted my life in such a positive way. I now have an improved work-life balance through creating my own schedule and time management, I feel a balance that I didn’t have before.

Sales Representative California, United States

Working at AstraZeneca has impacted my life in such a positive way. I now have an improved work-life balance through creating my own schedule and time management, I feel a balance that I didn’t have before.

Stephanie Ling

There are a lot of reasons why I enjoy working in AstraZeneca, my colleagues being one of them. My team members and the managers have provided a great deal of guidance in helping me to be more confident in my daily work.

Sales Representative Petaling Jaya, Malaysia

There are a lot of reasons why I enjoy working in AstraZeneca, my colleagues being one of them. My team members and the managers have provided a great deal of guidance in helping me to be more confident in my daily work.

What we offer

We're driven by our shared values of serving people, society and the planet. Our people make this possible, which is why we prioritise diversity, inclusivity, balance and sustainability. Discover what a career at AstraZeneca could mean for you.

An award-winning company

We're passionate about being a great place to work, and 84% of our employees would recommend us as an employer. We've been recognised as a Top Employer in Spain, an EFR Family Responsible Business, and we achieved third place in Forbes Spain's Top 50 Best Places to Work list.

Inclusive environment

Diversity and inclusion are embedded in everything we do, and our different views, experiences and strengths enrich our culture. There's no salary gap at AstraZeneca, and the number of female employees has increased by four per cent over the last three years. We've also made all positions fully accessible.

Work-life balance

Your wellbeing means a lot to us, and we're here to support you through all of life's ups and downs. That's why we offer an unpaid leave policy, annual leave, reduced-hours timetables and a host of benefits, including a retirement plan, long service award, and health and travel insurance.

Sustainability initiatives

We're committed to harnessing the power of science to become a more sustainable business. We've reduced our carbon footprint by over 9,000 kg of CO2 over the last two years, and we lead the European GoGreen Project, which aims to introduce environmentally friendly options in our fleet of corporate vehicles.

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Glassdoor logo Rated four stars on Glassdoor

Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.