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Digital Manager (Social Media & Omnichannel) - HCM

Location Ho Chi Minh City, Ho Chi Minh, Vietnam Job ID R-203272 Date posted 25/06/2024

DIGITAL MANAGER (Social Media & Omnichannel) - VIETNAM

At AstraZeneca we believe in the potential of our people and that you’ll develop beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.

We are looking to appoint a Digital Manager for Vietnam, who will take responsibility for the market’s digital technologies.  The successful candidate will be a strategic, proactive partner to the business, be able to focus on value generation over simple project completion, and be an expert not only in the technology but also in our commercial and medical business.

Our ambition is to be pioneering in the healthcare industry in identifying suitable technology to help patients.

Asia Area Commercial consists of markets in Asia such as India, Korea, Taiwan, Singapore, Malaysia, Thailand, Philippines, Indonesia, and Vietnam. We have a total of about 3,400 employees and a revenue of close to 1.000M USD. Asia Area is a dynamic, collaborative, and fast-growing business.

About AstraZeneca and AstraZeneca Vietnam


AstraZeneca is a global, innovation-driven biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. AstraZeneca is one of only a handful of pure-play biopharmaceutical companies to span the entire value chain of medicine from discovery, early- and late-stage development to manufacturing and distribution, and the global commercialization of primary care, specialty care-led and specialty care medicines that transform lives. Our primary focus is on three key areas of healthcare: Cardiovascular and Metabolic disease (CVMD); Oncology; and Respiratory, Inflammation, and Autoimmunity (RIA). We are also active in the Infection, Neuroscience, and Gastrointestinal (ING) disease areas.

Please visit and follow the Company on Twitter @AstraZeneca.

AstraZeneca Vietnam

As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programs in collaboration with the Government, Ministry of Health, and healthcare partners to promote disease awareness, prevention, and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19, and advancement of cancer treatment and disease awareness. The company has also been recognized amongst Vietnam’s Top 100 Best Places to Work (2018 – 2022) with various other industry awards from BritCham, EuroCham, and government agencies.

At AstraZeneca, our IT organisation is pushing the boundaries of technology to enable the digitisation and transformation of the business. We are focussed on smoothing the patient and HCP journey through Digital Innovation and supporting the growth of the business through impactful launches, field effectiveness and digital/multi-channel capabilities – all founded on deep partnerships with our business colleagues.

The role, reporting into Vietnam’s Head of IT, will be responsible for a mix of foundational technologies and innovative solutions for doctors, patients and other elements of our ecosystem. A strong focus will be on value generation and return-on-investment over number of digital initiatives launched. The successful candidate will in some cases have to deeply support the up skilling of teams that are nascent in their digital maturity.

Typical Accountabilities

  • Hold full accountability for Vietnam’s digital technologies; digital in this case refers to technologies that are used to support engagement with our external stakeholders (doctors, patients, governments etc.)
  • Take the lead in upskilling the business on digital concepts, technologies and best practices.
  • Ensure the business take a long-term approach to digital initiatives, including advertising, technology updates and future content-planning.
  • Enable a greater visibility within the business on digital analytics and value generated.
  • Provide strategic input to commercial and medical teams within Vietnam, with a focus on digital uplift and innovation.
  • Develop a short-term plan and long-term roadmap to deliver business success through digital for the market.
  • Coordinate with Vietnam’s Head of IT and the Asia digital lead to ensure alignment of global and regional initiatives and strategy.
  • Ensure business satisfaction of digital is high, based on regular engagement surveys with the commercial / medical teams and leadership.

Education, Qualifications, Skills and Experience


  • Proven experience in the development and launch of digital (marketing) initiatives.
  • Deep experience of understanding (external) customer journeys and designing new customer experiences
  • Entrepreneur, proactive mindset with excellent business awareness and understanding
  • Excellent team-working skills (especially in a culturally diverse, demanding environment) and a willingness to get alongside issues, provide clear direction and drive results
  • Strong track record of delivering Digital solutions with clear outcome metrics
  • Ability to develop and create compelling business cases to promote new technologies and outcomes to the business
  • Strong communication and influencing skills

Big plus:

  • Sophisticated working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases;
  • Experience performing root cause analysis on internal and external data and processes to answer specific business questions and find opportunities for improvement.


  • Degree or relevant business qualification
  • Experience in the Pharmaceutical or similar industry
  • Experience of developing partnerships with the digital and startup ecosystems
  • Experience managing teams, with excellent team-working skills (especially in a culturally diverse environment) and a willingness to get alongside issues, provide clear direction and drive results
  • Ability to Identify and deliver POCs of innovative technology solutions
  • Leader within Pharmaceutical thought leadership networks and organisations

Key stakeholders

  • Head of IT, Vietnam
  • Digital Lead, Asia
  • Business / functional representatives within the Marketing Company (Commercial & Medical)
  • Any other local innovation or digital staff
  • Internal technical teams such as the GTC team
  • Digital vendors and innovators
  • 3rd party suppliers at contract management level
  • External network relationships

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your bold spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and partnership, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

What will you get?

We provide driven packages and benefits for proficient and qualified candidates; a dream team and colleagues who share ONE value, ideas, and goals.

Where can I find out more?

Visit our website

Follow us on LinkedIn

Contact us via

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

10000434 E ITPM

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Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.