Analyst - Taxonomy & Tagging

Job Title - Analyst - Taxonomy & Tagging

Career Level - C3

About Astrazeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work.

Who we are:

The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ’s value and providing new capabilities.

What we do:

A trusted partner to the business, we’re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we’re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

How we do it:

Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

Why we love it:

• As a growing multi-national company, there’s so much potential to develop. Adopt opportunities at a global business that’s facing new and varied challenges. This is the place to build an exemplary, international CV.

• A fun place to be, we’re creating community hubs that build partnerships, not just working relationships.

• We’re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.

About the role

AstraZeneca is passionate about advancing our Omnichannel capabilities by rolling out an enterprise Taxonomy to improve the quality of data we collect. In doing so, we promote a consistent data set to enable richer insights, increase data integrity, and progress AI initiatives to support valued experiences for our customers. Delivering such experiences requires a centralized repository and expertise in Taxonomy enablement.

The Taxonomy & Tagging Specialist is responsible for championing a metadata framework aimed at automated omnichannel orchestration and enriching datasets to deliver insightful data while providing operational efficiency.

The successful candidate must be able to effectively partner with key members across various Global Commercial Operations teams, IT, Reporting/Analytics, and agency partners. In particular, the Taxonomy & Tagging Specialist will assist with the standard delivery of metadata, advising campaign activation and reporting. The Taxonomy & Tagging Specialist must be willing to immerse themselves in the details and be open-minded in listening to the views of their key team members.

Main Responsibilities:

• Act as the foremost authority on Taxonomy, driving the optimization of a Taxonomy reinforcement tool pivotal for:

• Cultivating and refining enterprise-wide Taxonomy for in-depth insights and streamlined campaign orchestration operations.

• Advocating and enabling channel teams (email, social media, paid media, etc.) to seamlessly integrate and leverage taxonomy updates.

• Conduct comprehensive user testing as the taxonomy tool capabilities evolve, ensuring seamless alignment with business needs.

• Serve as the Point of Contact (POC) for the end-user community, ensuring that taxonomy development aligns with evolving business requirements.

• Proactively gain insights into emerging campaign scenarios from end users and assess Taxonomy's adaptability to handle them.

• Orchestrate consensus-building efforts on taxonomy definitions while adhering to Governance framework, facilitating swift adoption.

• Provide strategic recommendations for enhancing the tool and taxonomy, aligning with market trends and user needs.

• Find opportunities to streamline processes in response to evolving business requirements.

• Develop and curate training materials, including guides and videos, to empower the end-user community. Align these resources with monthly IT releases, showcasing new functionalities and enhancements.

• Offer authority guidance on tagging standard processes to ensure precise and comprehensive data capture.

• Establish and maintain comprehensive documentation to support taxonomy intricacies.

• Continuously educate collaborators, promoting and championing taxonomy processes, workflows, and implementation frameworks.

• Facilitate dialogue within the Governance group to ensure seamless integration with downstream systems and channel teams.

• Act as steward of the taxonomy and tool, providing hands-on support to global end users throughout the omnichannel data activation process and campaign data configuration.

• Collaborate with Global Commercial IT (GCIT) and the Taxonomy Business Owner to assess, prioritize, and provide end-user feedback on new features and updates.

• Uphold the omnichannel taxonomy standard (XLS), incorporating approved change requests and updates under the guidance of the Taxonomy Business Owner.

• Address end-user inquiries related to tagged items, the taxonomy, and the tool, ensuring clarity and resolution.

• Liaise with downstream system/channel teams to swiftly resolve user issues.

Minimum Education: Bachelor’s Degree

• A minimum of 3 years experience supporting large organizations in a role associated with operations delivery.

• A minimum of 3 years experience serving in operational functions within a Healthcare/Pharmaceutical company

• An appreciation of the importance of taxonomy in ensuring high-quality data for reporting and data activation purposes.

• Knowledge of technical dependencies and data integration requirements

• Knowledge of Omnichannel enabling technology platforms and how they are leveraged to enable various aspects of a customer experience.

• Experience with tools associated with customer journey orchestration, customer data platform, web analytics, and reporting

• Experience in working with key collaborators to understand the analytics objectives and to aid in the development of Tagging strategy for the web analytics tools (e.g., Adobe Analytics or Google Analytics) and best practices

• Considerable experience working among multi-functional teams driving towards a common objective

• Ability to build positive relationships in teams spanning Data Strategy, Analytics, Operations, and Technology.

• Ability to lead multiple projects running in parallel.

• Detail-oriented and strategic problem solver able to connect-the-dots.

• Experience recommending improvement of operational processes and/or efficiencies.

• Ability to work independently and multi-functionally, think critically, and work in a constantly evolving environment.

• Ability to quickly learn new business environments, applications, technologies, and processes.

Preferred

§ Agile Certification

§ Advanced Degree in a relevant field

• BA Degree

• 5+ years’ experience serving in an operational function within a Healthcare/Pharmaceutical company

• Good understanding of the Tools and Technology that make up the Marketing Technology (Martech) Stack.

• Hands-on experience working with efficiency tools including Jira and Smartsheet

• Experience with Customer Data Platforms (Tealium Audience Stream/Salesforce or equivalent), Omnichannel Orchestration, Tagging Strategy, Tag Management Systems, and Veeva CRM

• Domain expertise in multiple areas among the following: Campaign Management, Omnichannel Orchestration, Web Analytics, Tagging Strategy, Taxonomy application/Master Data Management

• Exposure to Agile project management in sprint cycles

• Highly organized, very thorough, and able to multi-task in a deadline-driven environment.

• Ability to work independently and multi-functionally, think critically, and work in a constantly evolving environment.

• Client-facing and good communication skills are required to communicate sophisticated topics clearly and straightforwardly.

• Ability to quickly learn new business environments, applications, technologies, and processes.

• Upbeat, self-motivated, positive standout colleague.

Skillsand Competencies:

§ Process-oriented and data-minded

§ Collaboration

§ Validated Communication skills

§ Energetic, self-motivated

§ Confirmed problem solving skills

§ Leading/Influence without authority

Project Management

§ JIRA Atlassian

§ Adobe Analytics

Internal and External Contacts/Customers

• Omnichannel Solution Owners

• IT Business Analysts

• IT Developers

• Technical Tagging Associates

• Omnichannel Strategists

• Configuration team members and leads

• Technical Platform Domain Guides

• Agency partners

• External Operational Vendor Partners.

WHY JOIN US?

We’re a network of ambitious self-starters who supply to something far bigger. We enable AstraZeneca to perform at its peak by delivering best-in-class technology and data solutions.

We’re not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it’s because we make a significant impact. Everything we do matters.

SO, WHAT’S NEXT?

Are you already envisioning yourself joining our team? Good, because we’d love to hear from you! Click the link to apply and we’ll be in touch as soon as we can.

WHERE CAN I FIND OUT MORE?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.