Global Associate Marketing Director, COPD

Position Summary:

This is a key role within one of BBU’s top launches and a contributor to our 2030 ambition. You will be accountable forleading the developing anddelivering critical components of the global brand strategy in partnership with thecross functional(XF) team—translating strategy intohigh-qualityprelaunch and launch execution.This role requires anoutcomes focusedleader, ideally withpreviouspeopleleadership experience,who can motivatecross functionalpartners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations.You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment.

Major Duties and Responsibilities:

As the Global Associate Marketing Director, COPD you will be accountable for:

• Brand PlanDevelopment &Implementation: Lead thedevelopmentandimplementation of the global prelaunch and promotional activity plan, ensuring quality, compliance, and measurable impact.

• LeadGlobal Initiative RolloutPlans:Leadthe rollout of global initiatives, projects, and engagement plans (e.g.,campaigns,brand forums, congressstrategyand presence), with a focus onT8markets and scalable toolkits.

• Global Team Participation: Serve asco-chairof the GlobalMarketers Forumandanactivemember of theextended Global Brand Team (GBT); prepare materials, drivefollow-through, and championcross functionalalignment.

• Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless, aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance.

• Strategy Input andGSP: Provide promotional input to the global strategy andGlobalStrategic Plan (GSP), including positioning, messaging, and priority initiative recommendations.

• External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan, supporting advocacy development andevidence ledstorytelling.

• Omnichannel and C360 Enablement: Support segmentation, journey mapping, and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement.

• AI EnabledWays of Working: Champion responsible use of AI to enhance content creation, tagging, and analytics; document learnings and best practices for scale.

• Agency and Budget Operations: Manageday todayagency briefs, timelines, and deliverables; support PO creation, budget tracking, and investment reporting.

• Performance Tracking:Maintaindashboards, KPIs, and leading indicators; contribute to business reviews and implement course corrections on owned initiatives.

Requirements/Qualifications:

Education:Bachelor’sdegree isrequiredwithbusiness degree orscientificexpertiseas preferred

Experience: 

• Strongin marketexperience launching biologics, preferably in respiratory; specialty care experiencerequired.

• Demonstrated experience leading marketing campaign implementation in a global role or a significant global market.

• In-depthunderstanding of commercial strategy, methodologies, and tools, including product profiling and positioning, forecasting inputs, pricing and reimbursement, market research techniques, and competitive intelligence.

• Proven experience engaging external customers (e.g., KEEs, prescribers, payers) and translating insights into actionable plans.

Special Skills/Abilities:  

• Strong planning and project management, with the ability to manage complex, multistakeholder initiatives and deliver at pace.

• Demonstrated ability to lead without authority and influence across functions and geographies.

• Ability to gauge feasibility, impact, and risk of proposed programs;data drivendecision-making.

• Strong leadership and influencing skills to ensure commercial focusinglobal projects.

• Demonstrated ability to bring ideas to action and deliver measurable outcomes.

• Robust analytical, organizational, and communication skills (written and verbal).

• Proven collaborator whooperateswell amid ambiguity, simplifies complexity, and manages multiple priorities.