Director, Patient Marketing US Metabolics

This is what you will do:

The Director, Patient Marketing US Metabolics is a key member of the US Commercial Brand team and will play a critical role in developing and driving strategy and tactics for patient and caregiver engagement. This individual will report to the Executive Director, HPP Marketing and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics for the brand and will be responsible for managing/overseeing patient marketers.

You will be responsible for:

• Leading the evolution and implementation of the strategy for patient and caregiver engagement
• Developing and executing innovative patient tactical plans encompassing patient events, patient ambassador program, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, print
• Leading patient activation and retention initiatives, supporting disease awareness & diagnosis strategies
• Partner with omnichannel strategist to deliver multi-channel patient promotional platforms and identifying optimized marketing mix
• Leading strategic oversight to media plan development & performance measurement
• Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
• Contributing to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., HCP Marketing, TLLs, Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Identify, monitor, and optimize appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis
• Managing multiple agency partners, project timelines, resources, and patient marketing budgets
• Managing/overseeing the patient marketing team

You will need to have:

• Bachelor's degree in a scientific or business field
• 10+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
• Extensive patient and/or consumer marketing digital and omnichannel as well as personal engagement experience
• Healthcare media planning experience
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• Proven leadership skills and the ability to collaborate in a matrix environment
• High level of interpersonal skills and highly adept in both verbal & written communication
• Ability to work in a rapidly evolving and fast paced competitive environment
• The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (e.g., MBA)
• Prior experience with rare disease, metabolic disorders, special pharmacy, and patient services programs strongly preferred
• Prior agency experience

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.