Associate Director, US HCP and Patient Marketing, aHUS/TMA

The Associate Director, US HCP and Patient Marketing,aHUS/TMA, is a member of the commercial US aHUS Marketing team and of the broader Hematology Nephrology Business Unit. The individual will play a critical role in developing and drivingstrategies and tactics for healthcare providers and patients engagement. 

Reporting to the Senior Director of US aHUSMarketing, the Associate Director is responsible for redefining and leading digital HCPand Patient marketing initiatives for aHUS and TMA in the US market, as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCPand Patient marketing plans, inclusive of relevant brand strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and Promotional Review Committee (PRC). The individual may also interact with Key professional societies for educational initiatives

You will be responsible for: 

• Contributing to the creation and implementation of the US aHUS/TMA marketing strategy, messaging, tacticsand budget allocation

• Expanding the aHUS/TMAbrand digital footprint with leading-edge thinking, employing a try-test-fail agile methodology.

• Delivering multi-channel HCP and patient engagement plan, promotional platforms and identifying optimized marketing mix

• Leadingtactical execution of aHUS/TMA HCP and Patient omni-channel brand and disease assets.

• Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms.

• Supporting the development and execution of aHUS/TMA speaker bureau strategy and supporting content

• Leading the development of assets for key Professional Societies to support HCP education

• Developing relevant campaign KPIs, closely monitor performance and be prepared to adjust plans.

• Managing multiple marketing agency relationships, workflow and related expense budgets, including ROI metric assessment

• Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.

• Being a key partner on omni-channel tactical plan development & execution for HCP and patient communications and cultivating strong collaborative relationships with cross functional partners 

You will need to have:

• Bachelor's degree required in the Life Sciences or other relevant field

• Must have 2+ years pharmaceutical industry experience and a working knowledge of marketing principles in pharma, including key principles of brand management, professional promotion, and Non Personal Promotion for an HCP audience

• Strong knowledge of MS Office: Word, PowerPoint, Excel.

• Fluent in English (written and spoken language).

• Experience and proven track record of developing and implementing impactful digital campaigns and initiatives

• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.

• Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts

• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.

• Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.

• High ethical standards and personal integrity.

• Travel:  anticipate20%

We would prefer for you to have:

• Advanced degree (MS, PhD, PharmD or MBA)

• Oncology, Rare disease, or specialty care experience highly preferred 

• Experience developing and actively managing HCP and Patient media plans strongly preferred

• Demonstrated ability to lead without authority

• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.

• Scientific acumen or curiosity to learn

• Understanding of the hospital setting, hematology and/or nephrology

• Diverse pharma or biotech commercial experience in a variety of roles

• Prior experience in competitive markets

The duties of this role are generally conducted in an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.