Software Engineer - Marketing Automation (RDU IT)

Job Title: Software Engineer - Marketing Automation (RDU IT)

• Work Location: Manyata Tech Park, Bangalore, India

• Work Schedule: Three days on-site, two days remote (3/2)

• Work hours: 2 pm to 11 pm IST

• Career Level: D1 – Individual Contributor position.

Introduction to role

Are you ready to disrupt an industry and change lives? As a Software Engineer specializing in Marketing Automation, you'll play a pivotal role in developing and delivering digital strategies across web, email, SMS, and social channels. Your expertise will be crucial in launching campaigns that align with strategic business goals, enabling future growth globally. You'llbe responsible for the technical delivery of projects and ongoing operations, driving process and technology on a global scale. Collaborate with business and IT colleagues to become a trusted partner, providing strategic thinking with tactical execution. Are you up for the challenge?

Accountabilities

• Journey Development: Design, build, and maintain customer journeys in SFMC Journey Builder, leveraging audience segmentation, triggers, and multi-channel touchpoints.

• Campaign Execution: Configure, launch, and monitor automated campaigns including email, SMS, push notifications, and other SFMC-supported channels.

• Data Integration: Work with databases, Marketing Cloud Connect, and data extensions to ensure accurate audience targeting and dynamic content delivery.

• Reporting & Analytics: Analyse campaign and journey performance, generate insights, and suggest optimisation strategies to improve KPIs.

• Quality Assurance: Conduct rigorous testing (unit, UAT) to ensure journeys execute as intended, troubleshooting and resolving issues promptly.

• Collaboration:Collaborate with marketing/sales and IT executives to execute strategy and deliver business solutions that contribute to success.

• Documentation:Lead documentation efforts using lean methodologies suitable for the rapidly changing Global Commercial model.

• Platform Expertise: Stay up-to-date on SFMC enhancements and best practices, advising on use of automation features and integrations.

• Define business requirements for digital systems evaluation, piloting, and integration.

• Align IT digital roadmap with annual tactical plans and manage day-to-day operations.

Essential Skills/Experience

• Bachelor’s degree in MIS, Marketing, CS or equivalent

• Overall, 6 years of proven experience with 4+ years of experience in IT or Marketing Automation with exposure to marketing operations

• Experience with Marketing Automation tools Salesforce Marketing Cloud; especially marketing automation and journey integration with web

• Experience with Web CMS tools; especially web development and deployment

• Experience with developing emails HTML, CSS

• Experience in developing and operationalizing global digital technologies (mobile, web, custom applications)

• Experience designing digital channels to support corporate, marketing, and commercial plans

• Experience in project management (hybrid-waterfall-agile), development, and support of complex projects

• Experience interacting with remote onshore and offshore technical teams

• Experience working in a multi-disciplined, multi-functional matrix organization

• Experience working in Biotech or Pharmaceutical preferred but not required

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca's Alexion division, we champion diversity and foster an energizing culture where new ideas thrive. Our commitment to inclusion ensures that life-changing innovations can come from anywhere. We celebrate each other's successes and take pride in giving back to our communities. Here, your career is more than just a path; it's a journey to making a difference where it truly counts.

Ready to make a difference? Apply now to join our team!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.