Omnichannel Manager Balkans

Omnichannel Manager Balkans

Location: Belgrade, Serbia

The Opportunity
Join AstraZeneca as an Omnichannel Manager and lead marketing initiatives across the Balkans cluster. This is your opportunity to drive meaningful impact in healthcare by coordinating sophisticated omnichannel campaigns.

In this strategic role, you will be positioned at the center of digital innovation, ensuring campaigns deliver strong results and operational excellence across multiple markets.

As the omnichannel strategist, you will drive the development and implementation of effective campaigns and digital assets. You will act as the key connection between local brand teams and the global Omnichannel Delivery Team, fostering collaboration while working with program managers in the POD model. Your expertise will maximize global resources while enabling regional innovation and sharing best practices across the cluster.

What You’ll Accomplish

• Coordinate and implement omnichannel campaigns and digital assets as the primary point of contact for the Balkans Cluster

• Partner with brand teams during planning phases to ensure full digital integration and support future-focused KPIs

• Track and analyze key metrics across patient and customer journeys to continuously optimize performance, conversion, and satisfaction

• Apply AstraZeneca’s strategic framework and proven methodologies to design and deliver effective omnichannel experiences

• Champion agile ways of working by implementing modern governance and architecture for cross-business project execution

• Identify opportunities by integrating channels strategically and developing innovative, value-generating approaches

• Inspire cross-functional teams to accelerate innovation, digitalization, and patient-centricity

• Monitor digital trends within and beyond the pharmaceutical industry, scaling successful initiatives and sharing best practices

• Build strong internal and external partnerships through effective stakeholder collaboration

• Oversee content creation through the Content Studio approach to ensure high-quality materials

What You Bring

• University degree in a relevant field

• Strong understanding of digital marketing and excellent project management skills

• Minimum of 3 years of experience delivering marketing campaigns, omnichannel initiatives, and digital assets

• Experience with Salesforce Marketing Cloud and Data Cloud is an advantage

• Excellent English skills; other cluster languages are a plus

• Ability to manage multiple projects across several markets simultaneously

• Analytical mindset with a focus on data-driven decision making and campaign optimization

• Strong communication skills across global, regional, cluster, and local levels

• Regional and pharmaceutical industry experience preferred

• Knowledge of regulatory requirements including GDPR, compliance regulations, and pharma frameworks

Why This Role
This role offers the opportunity to make a real impact in healthcare marketing while working with cutting-edge omnichannel strategies across the dynamic Balkans region.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.