Senior Manager Corporate Affairs Communications & Campaigns

KEY RESPONSIBILITIES

Editorial leadership: Writing,storytellingand narrative craft

• Work closely with the corporate campaignleadto ensure the editorial core of the campaign is strong,coherentand compelling. 

• Lead the identification, development and refinement of compelling stories that bring AstraZeneca’s corporate narrative,strategyand impact to life. 

• Shape stories from concept to final output, crafting narratives that are clear, engaging and aligned to our tone of voice and brand. 

• Act as a multimedia storyteller,determiningthe right format (written, visual, video, digital, social, longform, shortform) and the right channel for each story. 

• Use insights,researchand analytics to refine storytelling approaches and improve content relevance and impact. 

• Work with digital communications colleagues to ensure storytelling isoptimisedfor platformbehaviour, audienceneedsand content performance trends. 

• Provide editorial leadership across the Corporate Brand & Reputation agenda, ensuring narrative consistency and quality across all materials and markets.

• Maintain strong awareness of emerging editorial,multimediaand storytelling formats and bring innovative approaches into AstraZeneca’s corporate communications.

Ownership of corporate narrative,voiceand core communications materials

• Own and continuously evolve AstraZeneca’s corporate narrative, keymessagesand tone of voice.

• Lead quarterly updates to the AstraZeneca Speaker Kit and ensure global understanding, use and consistency.

• Maintain and improve all corporate messaging and narrative assets, ensuring they areaccurate,compellingand tightly aligned to business priorities.

• Drive enterprise-wide uptake and adherence to the corporate narrative, partnering with communicators across global, regional and market teams.

• Act as a guardian of AstraZeneca’s editorial standards, ensuring clarity,accuracyand consistency across corporate materials.

Reputation risk, issues & crisis communications 

• Support the delivery and coordination of elements of the reputation risk,issuesand crisis communicationsprogramme, helpingmaintainreadiness and consistent ways of working.

• Contribute to issues and crisis materials (holding statements, reactive lines, Q&As, scenario content) with speed,precisionand calm judgement.

• Bring strong external awareness and media understanding toanticipatehow narratives may develop and how communications will land with stakeholders.

• Partner with relevant colleagues to ensure clear escalation routes, aligned messaging and effectivecrossfunctionalcoordination when reputational risk increases.

Partnership across regions and markets: collaboration and relationship building

• Build trusted relationships with regional and market communicators, working as a collaborative partner who enables delivery and shares best practice.

• Partner with global, regional and market teams to supporthighquality, creative andaccuratecommunications outputs, ensuring global alignment while enablingappropriate localnuance.

• Influence without authority in a matrixed environment, aligning stakeholders, navigatingtradeoffsand keeping work moving at pace.

• Foster a positive team culture through proactive communication, reliability and a “one enterprise” mindset.

AIenabled, digital andinsightdrivenways of working

• Use AI tools thoughtfully to accelerate first drafts, generate options and ideas, refine messaging,synthesiseinputs and improve speed and quality of delivery, while applying strong editorial judgement and accountability for final outputs.

• Use AI to support risk spotting (e.g.,summarisingsignals, scanning patterns,stresstestingmessaging) and to improvedecisionmakingon where to focus time for highest impact.

• Use digital measurement and analytics to track performance andoptimisecontent and channel choices; turn insights into clear actions.

• Manage and continuously improve use of communications technologies and tools that support campaign delivery and team efficiency.

• Support the delivery of research and insight activity, using findings to sharpen narrative,messagingand audience relevance.

KNOWLEDGE AND EXPERIENCE

• Significant communications experience (typically8+ years) in a fast-paced, globalinhouseor agency environment. 

• Demonstrated excellence in writing, editing,storytellingand narrative development. 

• Experience creating multimedia storytelling content and choosingappropriate formatsand channels for different narratives. 

• Experience working with global and regional teams in a matrixedorganisation. 

• Strong understanding of digital communications, contentformatsand analytics. 

• Experience with issues/crisis communication is an advantage. 

• Experience in pharma or another highly regulated sector is desirable.

CAPABILITIES AND BEHAVIOURS

• Exceptional writing,editingand narrative development skills; strong editorial judgement. 

• Ability toidentify, hone and articulate compelling stories that resonate across markets and channels. 

• Strong multimedia storytelling capability, with a good eye for format,structureand channel suitability. 

• Clear, confident communication and influencing skills; able to collaborate effectively across teams and geographies. 

• Sound judgement, especially when shaping materials in sensitive or high-pressure contexts. 

• AI and digital fluency: ability to use AI tools to enhance story development, drafting and insight generation responsibly. 

• Strategic,proactiveand curious; brings external thinking and innovation into storytelling approaches. 

• High integrity and discretion;handlesconfidential information appropriately. 

• Comfortable operating in a fast-paced,dynamicand matrixed environment; able to manage multiple prioritiesand complex projectswith high quality and reliability.