Manager, Digital Engagement

The Manager, Digital Engagement  is responsible for supporting the day-to-day management, governance, and optimization of digital community engagement, digital insights, and operational processes across global social and web channels as part of the Centre of Digital Excellence (CoDE). This role partners closely with internal teams, agency partners, and platform stakeholders to strengthen digital engagement practices, support reporting and dashboard standardization, and enhance access governance across digital tools and platforms. 

The role combines community engagement oversight, digital insights and data support, and digital operations coordination. It requires a strong understanding of social media ecosystems, moderation workflows, listening and reporting tools, digital governance, and cross-functional collaboration. Stakeholders will include global CoDE team partners, moderation agency partners, internal therapy area teams and their agencies, and internal market teams and their agencies. 

Key Responsibilities

1. Internal and External Digital Community Engagement (40%)

Manage day-to-day collaboration with moderation agency partners to support community management across external social media channels. Ensure moderation workflows are effective, aligned to agreed processes, and responsive to evolving business and audience needs. 

Lead the development and continuous improvement of moderation dashboards, as well as the standardization of community engagement and audience insights reporting dashboards. Support the creation of consistent reporting practices that improve visibility into channel activity, trends, and engagement performance. 

Develop and maintain external social media engagement frameworks and supporting documentation as part of broader CoDE deliverables. This includes guidance and protocols for engaging with key audience groups such as general audiences, media, patient advocacy groups, influencers, and detractors. 

Oversee internal access requests and governance processes for digital tools and platforms used by internal teams and agency partners. This includes managing channel and tool audits, conducting user access reviews, monitoring compliance with governance requirements, and providing regular reporting on active users and access status. 

2. Digital Insights and Data Support (30%)

Partner with Digital Insights and Web leads to support digital measurement and reporting across organic social media, paid media, amplification, web, and online reputation. Help ensure stakeholders have access to accurate, relevant, and actionable digital insights. 

Build and maintain social listening dashboards and reports using Brandwatch as needed to support business questions, campaign monitoring, reputation tracking, and issue identification. Provide regular support for issues management, including timely monitoring and reporting when needed. 

Manage a library of self-service Brandwatch listening dashboards and Sprinklr reporting dashboards for internal stakeholders. This includes dashboard organization, link management, improving findability, auditing usage, retiring outdated dashboards, and updating existing assets to ensure continued relevance and usability. 

Support incoming web data requests and contribute to dashboard development in partnership with relevant teams. Assist with maintaining reporting quality, consistency, and accessibility for stakeholders using web and digital performance data. 

3. Digital Operations and Team Support (30%)

Support digital operations across the team by helping to improve workflows, coordination, documentation, and day-to-day processes that enable the efficient delivery of digital programs and reporting. 

Provide general team support on cross-functional digital initiatives, helping to connect community engagement, reporting, tools, and operational needs. Contribute to a well-governed, insight-driven, and efficient digital function. 

Provide publishing support across social media, amplification, and web channels as needed, ensuring activities are executed accurately, on time, and in alignment with agreed processes and governance standards. 

Qualifications

• Bachelor’s degree in marketing, communications, digital media, business, analytics, or a related field. 

• Relevant experience in digital marketing, social media, digital operations, community management, digital analytics, or insights. 

• Experience managing social media channels and communities on LinkedIn, Facebook, Instagram, YouTube, and other global channels. 

• Experience working with external agencies and cross-functional internal stakeholders in a matrixed organization. 

• Experience with digital and social reporting tools such as Brandwatch, Sprinklr, and Adobe Analytics. 

• Experience supporting governance, user access management, digital tool administration, or operational processes is strongly preferred. 

Skills and Capabilities

• Strong understanding of social media community management, moderation processes, and external engagement considerations. 

• Ability to develop and manage dashboards, reporting frameworks, and documentation with a high degree of organization and accuracy. 

• Comfort working with digital insights, listening data, audience trends, and performance reporting across multiple channels. 

• Strong operational mindset with attention to detail, process orientation, and ability to manage multiple ongoing activities. 

• Effective collaboration and communication skills, with the ability to work across teams, agencies, and stakeholder groups. 

• Ability to translate digital data into clear, practical insights for internal audiences. 

• Sound judgment in managing governance processes, issues monitoring, and digital engagement considerations. 

Preferred Experience

• Experience supporting enterprise social media governance and access management. 

• Experience with social listening, online reputation monitoring, and issues management support. 

• Experience building or maintaining self-service reporting environments for a broad stakeholder community. 

• Experience in a highly regulated or global corporate environment. 

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.