Director, Global Digital Excellence

Director, Global Digital Excellence,full-time, Global Hub Barcelona 

Introduction:

Join us atAstraZeneca’sBiopharmaceuticalsBusiness Unit (BBU)where we turn ideas intolife-changingmedicines.We’repassionate about thepotentialof scienceto address the unmet needs of patients around the world. We commit to those areas where webelievewe can really changethecourse of medicineand bring big new insightsintolife. Our Vision for GlobalBusinessExcellenceis to support our BBU Ambition with a relentless focus on securing pre-launch/ launchexcellence, future proofingtheBBUwith elevated world class capabilities and enabling practice change at scale. 

Team overview:

In our ever-changingenvironmentthe importance of finding a blend between innovation and new ways of working while keeping focus on the core principles for impactful interactions with our external customers is more important than ever. In short, strongmarketingcapabilitiesare at the core of this andwill securethe long-term success for the BBU and AZ overall. 

TheGlobal Marketing Excellenceteamplaysa critical role indefining the roadmapfor future success. Ensuring thatthe requiredmarketingand launchcapabilities are developed across the BBU.OurMarketingExcellencemissionis to“Inspire and build world classmarketers, equipped to deliverexceptional customer experiences, which change clinical practice, improvepatientoutcomes, and drive growth for our brands”.

Role Overview:

Reporting to the Senior Director,GlobalLaunch &Marketing Excellence, yourmainprioritywill be to drive implementation and adoption ofDigital Twinby preparing our people,processesand mindset to embed new ways of working, creating greater customer value.Therolesits within theDigital Twin workstream “Change Management, Communications & Capability Building” and provides change management expert support, stakeholder engagement, and communications for the Digital Twin Program—ensuring adoption,behavioralchange, and measurable business impact. 

Keyobjectivesin 2026for the role:

• Ensure continuation and refresh plans in pace forappropriate wave1 markets, proactively addressing any adoption challenges with course correction 

• Continue to onboardadditionalregion / markets by creating consistent systematic onboarding process that drives implementation with ease

• Elevate existing assets and content, while creating new centrally curated content that will amplify the change narrative and drive capability builds with role-based learning pathways

Key Accountabilities: 

• Change strategy and planning: Define the end-to-end change approach for Digital Twin use cases across EUCAN Customer Engagement (case for change, stakeholder analysis, change impacts, adoption metrics, roadmap).AlignwithCoEgovernance, Global Functions, and Market delivery plans.

• Stakeholder engagement: Map and segment stakeholders across EUCAN markets, BBU Global Brand Teams and Global Functions (GIBEx,cDH, CIT, GBS). Build engagement plans, influence senior sponsors, andmaintainfeedback loops to surface risks and adoption barriers early.

• WorkVivoSpace ownership:Establishand govern the EUCAN Customer EngagementWorkVivoSpace (information architecture, editorial standards, moderation, community management). Curate content that promotes consistent communications, best-practice sharing,showcases, and Q&A for Digital Twin and adjacent initiatives.

• Communications leadership: Design and execute multi-channel communications (executive messaging, town halls, newsletters, demos, videos, FAQs, Nucleus/WorkVivocontent). Maintain consistent storytelling on value, progress, and outcomes; manage an editorial calendar and tone of voice.

• Readiness and adoption:Maintainand evolve role-based training and enablement with SMEs (playbooks, job aids, learning paths). Coordinate pilots and cutovers with Global andmarket teams. Measure adoption, sentiment, andproficiency; drive interventions to close gaps.

• Use-case storytelling: Translate Digital Twin capabilities into customer engagement outcomes (e.g., call planningoptimisation, next-best-action, resource allocation, omnichannel effectiveness) and coordinate with markets to publish success stories viaWorkVivo.

• Governance and risk management: Run change governance forums; manage issues, dependencies, and change risks. Ensure alignment with otherCoEworkstreams and particularly with Regulatory to meet data privacy, compliance, brand, and medical/legal standards across EUCAN.

• Community of practice:Facilitatea Customer Engagement community across Markets/Global Functions to share methods, templates, and lessons learned;harmoniseapproaches with BBU/OBU partners.

• Continuous improvement: Use analytics and feedback (WorkVivoengagement data, sentiment, surveys) to refine messaging, channels, and training. A/B test communications anditeratebased on adoption data.

Your second priority will be collaborating with the global marketing excellence team on broader digital initiatives. This involves building a global marketing community, embedding our vision for Marketing 2030, evolvinglaunchand strategic planning processes, and driving flagship marketing initiatives to support Ambition 2030.

ExpertiseRequired:

• Bachelor’s orMaster’s degree in Business, Communication, ora relatedfield. 

• Experience: 7+ years in change management and communications for digital/data transformation in commercial or customer engagement contexts; proven delivery in complex, multi-country environments —ideally in the pharmaceutical, healthcare, or related sectors

• Commercial Digital Twin/AI experience: Experience with Commercial Digital Twins or comparable pharma commercial Artificial Intelligence solutions within a European data privacy context.

• Transformation communications leadership:Demonstratedcommunications and change management leadership in large-scale business transformation programs.

• Stakeholder management: Ability to influence without authority, manage complex stakeholder networks (Global Functions, EUCAN markets, BBU/OBU), and resolve resistance. 

• Strategic storytelling: Translate technical capabilities into customer engagement outcomes and market-ready narratives.

• User-centricity: Build change and communications around personas and journeys (field teams, brand leads, analytics teams, medical, market leadership).

• Collaboration: Create trusted partnerships across Global Functions, IBEX, EUCAN markets, BBU/OBU, andCoEteams.

• Measurement and analytics: Skilled at definingadoptionKPIs,establishingfeedback mechanisms, and interpreting engagement and usage data to guide interventions.

• Platform ownership: Experience standing up and governing collaboration platforms (e.g.,WorkVivo, SharePoint) with clear information architecture and moderation practices.

• Project delivery: Strong planning and orchestration across multiple workstreams; familiarity with agile ceremonies and PMO practices.

• Operationalrigour:Establishclear governance, standards, and cadences forWorkVivoand communications.

• Resilience and adaptability: Navigate ambiguity and adapt to evolving priorities and discovery.

• Resultsorientation: Drive adoption,behaviourchange, and measurable impact, not just activity.

Business Area 

• GIBEX – Marketing Excellence 

Organizational position 

• Global