Bone Metabolism & Rare Endocrinology Global Marketing Partner
This is what you will do:
At Alexion, AstraZeneca Rare Disease, we are innovators, leaders, and collaborators. At the heart of everything we do is an intense desire to pursue the toughest challenges and truly change the world for people living with rare and devastating diseases.
Alexion’s Global Marketing and Market Access team (GMMA) is an integrated Global strategy and operations team, with the core objective to develop disease and brand commercial and access strategies, as well as global marketing materials and negotiation strategies, while working closely with markets for implementation. The team diligently monitors the performance of the business and the effectiveness of our strategies, helping to position our brands for sustained long-term access and success. Additionally, the GMMA team delivers commercial strategies for our pipeline programs and establishes commercial marketing and access strategies for new product launches. Our unique culture thrives on collaboration, authenticity, creativity, and pushing boundaries in all that we do to advance patient care.
Based in the Global Hub of Alexion in Barcelona and reporting to the GMMA Bone & Endo Disease Lead, the Bone & Endo Global Marketing Partner will support the HPP & HypoPTbrand strategy development, planning, and execution in preparation for the global launch.The role will be a critical global contributor to enable the organization to exceed budgeted revenue targets and financial business objectives for the strategic planning period. The successful candidate will be responsible for understanding and reporting on global market trends and brand performance, preparation of global strategic plan materials, and other global commercial deliverables, partnering with key stakeholders across global,regional and market commercial and medical teams.
You will be responsible for:
As core member of the Bone & Endo team:
Contributing to the development and implementation of the strategic and tactical planproviding marketing leadership and innovation
Evolving our global brand assets including the identification, testing, and validation of creative concepts and messaging architecture, and creation of certain global assets (eg, launch materials, sales support tools, and educational aids)
Partnering with regions to provide strategic market and product positioning guidance and help to drive local adaptation and execution of brand and disease area strategies
Collaborating with regional markets to:
Drive execution against key priorities to enable the organization to improve business performance and exceed budgeted revenue targets for the strategic planning period.
Align regional campaigns to global core messages
Inform commercial organization on medical publications and content
As a core member of the disease planning team,
Refining the global commercial strategy for gMG based on the patient journey and evolving competitive set
Refining core strategic and tactical materials including patient journey and leverage points, messaging, positioning, etc
Prepare inputs to be used within long-term planning forecasts
Coordinate shared best practices across the different geographies
Lead cross functional strategic sub teams and strategic initiatives to deliver on key business objectives and monitoring global progress against key indicators
Execute specific insight projects to support the overall development of the brand strategy, including facilitating Awareness Trial and Usage (ATU) studies
Evaluate market trends, financial analysis, and changing customer habits to lead downstream execution of revenue and margin expansion initiatives
Establish and maintain communication channels and cross-functional collaboration with other global functions and geographical regions:
Therapeutic Area teams on disease area decisions
R&D on clinical progress, timelines, and expectations of commercial functions
Regional teams to capture customer habits and trends
Support processes aimed to ensure we have the optimal amount of inventory and long-term supply for customer satisfaction and business financial success
You will need to have:
Bachelor’s degree in a scientific or business area.
At least 3 years of industry experience across sales, marketing, consulting, medical, or other commercial functions. Experience of supporting/driving complex projects through successful partnerships.
Excellent strategic thinking and operational execution capability
Demonstrated ability to thrive in a cross-functional, highly collaborative, and fast-paced environment.
Customer focused, displayed by the ability to engage actively with the diverse needs of internal stakeholders, adaptable and flexible approach to meeting business needs
Naturally connects and builds strong relationships with others, demonstrating emotional intelligence and an ability to communicate clearly and persuasively
This job may require up to 15% business travel, including internationally
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
Global marketing experience or regional or country marketing experience
Experience in specialty/orphan drugs/rare disease
Knowledge of the neurology therapeutic area
Experience with prelaunch, launch or in-line marketing
Demonstrated success in competitive markets
MBA/PhD degree
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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