Brand Manager

Job Purpose:

The Brand Manager will be primarily focused on executing on the Marketing strategy and will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management.

Key Areas of Responsibility:•Congress Planning –including creation of all promotional materials, coordination of meetinglogistics, communications and post meeting follow up•Development and execution of the Promotional Speaker Program, including speaker training,materials development, communications and follow up•Build, drive and manage engagement and interactions with KEEs and stakeholders in the respiratorycommunity.•Contribute to the development of marketing promotional materials aligned with brand strategyLead or support internal submissions and reviews (medical/legal/regulatory)•Participate in all brand planning and budget meetings and assist in development of brand planningdeliverables•Manage brand budget to ensure maximum ROI for investments, and that annual budgets are notexceeded•Manage, contracts, MSAs, SOWs and POs for all vendors•Support and build collaborative relationships with the respiratory matrix teams (sales, marketaccess, sales operations, medical)•Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Sharesuccesses and best practices•Demonstrate and in-depth understanding of the market and competitive landscape and support thecompany in the identification of new market opportunities, in line with brand strategy•Identify actionable brand insights that help shape brand strategy and direction•Research trends, platforms, and experiences that can drive innovation and performance•Accountable for ensuring brands meet or exceed annual revenue and unit forecastsMinimum Criteria and Competencies:•Minimum 2 years Marketing Experience

•Respiratory Experience is a huge asset

• launch excellence execution , strategic planning & Sustained Performance

•Proven analytical skills, strategic thinking, leadership capabilities, business acumen and can take initiatives to drive success•Good organizational skills and cross-functional capabilitiesPersonal Attributes•Passion for building brands with strategies and tactics that deliver on our customer’s needs.•Strong analytical, project management, fiscal management, decision making & problem-solvingskills.•Positive attitude and the ability to work effectively in a dynamic environment without losing focuson business goals.•Strong and dependable leader who builds trust with management and across all stakeholders andcross functional groups including sales, sales training, and managed care teams.•Transparent, ethical, and honest, and help foster a culture of the same within their team.•Ability to work in virtual highly matrixed teams with high performance and cross functionality.•Next Steps and Selection Approach:•Short listed individuals will be contacted and asked to attend an interview within 1 week from deadline.•The recruitment process is likely to involve interviews and personal/psychometric analysis if necessary.•Only candidates meeting the minimum job requirements as outlined above will be interviewed.Kindly abide

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.