Brand Manager Oncology - Genitourinary Cancers

Brand Manager – Oncology (Bulgaria)

Do you have expertise in, and passion for Brand Management and Oncology?

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Business Area

The Oncology Brand Manager (OBM) will lead the development and implementation of the strategic and tactical plan for an oncology brand within the Marketing Company (MC) under the guidance of the Disease Area Lead Oncology.

The OBM will provide marketing leadership and drive innovation for the brand throughout its lifecycle and will oversee brand success that truly delivers for patients, healthcare providers and AZ.

Main Accountabilities:

The role broadly includes the following key components:

Leading Brand Marketing in prostate cancer

• Collaborating with cross-functional teams to shape brand direction and ensure alignment with country-specific goals.
• Leading the creation of innovative and effective strategic brand plans, with a focus on short-term growth and long-term success.
• Developing clear value propositions for patients and healthcare professionals, in collaboration with cross-functional teams.
• Implementing operational and tactical initiatives to drive brand success, while staying abreast of marketplace changes and identifying growth opportunities.
• Establishing cross-functional account planning and customer engagement strategies, seeking feedback for continuous improvement.
• Managing relationships with external agencies and suppliers to enhance brand performance.
• Overseeing budget management and delivering on growth, sales, and operational metrics.
• Building and managing long-term relationships with relevant stakeholders within high-value accounts.
• Independently driving implementation of marketing strategy, providing actionable insights and influencing local team and market dynamics.
• Ensuring compliance with all training requirements, external regulations, and internal policies, including the AZ Code of Conduct and Global External Interactions Policy.

Essential for the role

Professional qualifications and experience:

• University education in Medicine, Pharmacy or Science
• Experience in Brand Management in innovative pharma company
• Experience in Account Management in innovative pharma company
• Experience in omnichannel/digital marketing
• Experience of working within cross-functional teams
• Capability to integrate scientific knowledge with gathered external insights to develop patient-centred brand strategies
• Proven ability to understand, assimilate and communicate scientific information and to develop lasting relationships with a broad base of key stakeholders in complex clinical environment
• Ability to lead smaller project teams that involve different internal stakeholders
• Proven ability to develop tailor-made marketing solutions that translate global strategy to local market needs
• Business & financial acumen

Personal skills:

• Strategic and creative thinking
• Communication and presentation skills
• Negotiation and argumentation skills
• Teamwork

Other skills:

• Marketing knowledge
• Therapy area knowledge
• Proficiency in English language
• MS Office proficiency
• Driving licence

Desirable for the role

• Experience in Oncology and/or Oncology Brand Management in innovative pharma company
• Experience in developing and implementing disease awareness and patient support programmes
• Leadership skills

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together. Interested? Come and join our journey. 

So, what’s next?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn: https://www.linkedin.com/company/1603/

Inclusion & Diversity: https://careers.astrazeneca.com/inclusion-diversity

Career Site: https://careers.astrazeneca.com/

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.