Marketing Manager, Digital - Renal
Do you have expertise in, and passion for, Digital Marketing? Would you like to apply your expertise to impact the Renal therapeutic area in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.
The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.
As a Marketing Manager, Digital - Renal in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. The Marketing Manager is responsible for working with Brand Leadership and across global and partner collaboration teams to develop, implement and measure aspects of the brand strategy. This role is specifically focused on, but not limited to launch promotional planning, positioning, disease education, and marketing campaigns.
What you’ll do
Lead the execution of the digital multi-channel tactical marketing plan
Work closely with Global Commercial Operations to support aspects of our messaging and execution to patients including in-office promotion, digital, social and other DTC channels.
Manage ad agency performance and staffing to support brand goals.
Collaborate with the Associate Directors and Directors to define and facilitate development of the brand's promotional plan and programs and ensure their consistency with brand strategy
Partner with Business Insights and Market Research Team to define success metrics and analyze performance programs
Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objective.
Develop a patient advisory panel to ensure an evolved understanding of the unmet needs and insights of our patients and assessment of the value and patient-centricity of our on-going communications
Work with corporate affairs and advocacy partners to develop patient-centric programs
Manage promotional budget associated with brand marketing activities
Manage regulatory and legal review and approval process for key tactics and promotional assets
Support and participate in team activities to build a positive work culture
Bachelor’s Degree required; preferably in Business, Marketing or in the sciences
3+ years of marketing experience and 1+ year in pharmaceutical industry OR 3+ years of pharma or Healthcare experience
Demonstrated ability to lead without authority
Consumer marketing experience with paid, owned and earned media
Experience with audience segmentation, content strategy and CRM workflow development
Experience with digital, social and mobile marketing channels, technology and analytics
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
Strong communication and interpersonal skills
Field sales, Cardiovascular/Renal/Metabolic therapeutic-area experience
Experience launching new products or indications
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.
So, what’s next!
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca/?hl=en
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.