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Marketing Director, Consumer - Respiratory

Location Wilmington, Delaware, United States Job ID R-146574 Date posted 23/01/2023

Are you an experienced Consumer Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you’re passionate about what science can do to make a difference to patients' lives and ready to discover what you can do – join us.

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality.  The Marketing Director, Consumer is responsible for leading the definition, design, execution and measurement of brand strategy across both business segments. This role is expected to work across all customer segments and partner effectively with Brand and Portfolio peers/teams, Sales, Commercial Operations, and Managed Markets teams. The Marketing Director, Consumer will work closely with the Brand Insight Director on the planning of all insight work including but not limited to primary and secondary research, database management, and return on investment measurements. This position will be responsible for aligning a diverse team around a clear vision and purpose while leading, inspiring, developing and motivating the team to successfully achieve individual and organizational objectives.

What you’ll do

The Marketing Director, Consumer will lead the strategic direction, design, execution and measurement of all consumer-oriented marketing strategies, tactics and activities to deliver on the brand's objectives. Responsible for leading and developing members of the brand team including but not limited to performance management, talent management and career development to shape the culture and develop a diverse pipeline for future Marketing leaders.

You will be responsible for leading the creation of an integrated channel marketing strategy for Consumers, partnering closely with cross-functional teams to engage on brand opportunities and missions, monitor performance, ensure message pull through and uncover opportunities and issues in execution.  Also responsible for leading the following key work: marketing strategies (PSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and return on investment analysis.

You will make informed decisions around P&L and drivers of revenue and contribution; appropriately, challenges forecast assumptions, support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent, collaborate with Managed Markets, and assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and return on investment variables to gauge risk and go/no go decisions.

The Marketing Director, Consumer will evaluate new program roll-out based on the findings of test markets, pilots, or models.  Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.  Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance. 

Minimum Qualifications

  • Bachelor's Degree required; preferably in business, marketing or the sciences

  • 8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry

  • 5+ years of Pharmaceutical Marketing and Promotions experience

  • Experience leading brand strategy and implementing the strategy

  • Successful delivery of strategic and operational plans within a therapeutic or business area

  • Demonstrated experience in working within cross-functional business units essential

  • Strong financial skills with the ability to assess and get results

  • Strong understanding of local healthcare system pricing and reimbursement

  • Strong presentation and negotiation skills.

  • Ability to successfully lead through ambiguity

  • Successful experience leading change transformation

  • Demonstrated learning agility

Preferred Qualifications

  • Advanced Degree in business, marketing, or the sciences

  • Experience in Consumer Marketing

  • Experience in Insight/Market Research

  • Experience across product life cycle (emerging, launch, in-line, mature)

  • Experience related to therapeutic area

  • Experience in cross-channel, cross-customer marketing

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Follow AstraZeneca on LinkedIn

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

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Glassdoor logo Rated four stars on Glassdoor

Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.