Global Forecasting Director/Leader
At AstraZeneca, we're not afraid to do things differently. We're resetting expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, ground-breaking and cutting-edge methods and bringing unexpected teams together
AstraZeneca is organized around two core business units, BioPharmaceuticals (BBU) and Oncology. The BBU focuses on development and commercialization of AstraZeneca’s Respiratory, Cardiovascular, Metabolic, Renal, and Infectious Disease therapeutic areas.
Global Insights, Analytics & Commercial Excellence (GIACE) is a strategic function, critical for enabling success in the growth of the BBU business. Our ambition is to build an industry-leading organization, empowering our Commercial teams through the generation of compelling evidence and insights, while ensuring they have the tools and skills to deliver impactful launches that change the practice of medicine for the benefit of patients. Within GIACE, the Insights & Analytics function is organized across three teams and supports both the US and Global organizations: Respiratory Insights, CVRM Insights (Cardiovascular, Metabolic, Renal), and the Insights & Analytics Center of Excellence (CoE).
The aim of the Insights & Analytics Center of Excellence is to establish industry-leading capabilities across the core areas of analytics, forecasting, reporting, business planning, and insight capabilities. It will leverage, reapply, and advance best practices in capabilities and operations from Global and US more broadly across geographies. In the area of advanced analytics, the ambition is to accelerate the development and application of advanced analytic methodologies such as machine learning and artificial intelligence to solve business problems. The CoE also aims to scale and deploy these capabilities in a highly efficient manner so that continuous innovation can be pursued.
The Insight Teams and the CoE partner to drive portfolio and brand strategy and performance. Together we strive to uncover deep customer insights in order to drive improved decision-making and business impact. We are looking for leaders who have the passion to drive business results and bring innovation to what we do for greater impact.
The I&A Center of Excellence is responsible for Global and US across the BBU, and is organized around the following core capability areas:
- Brand Analytics
- Advanced Analytics, US and Global
- Advanced Analytics, Other Markets & Data Management
- Forecasting, Respiratory
- Forecasting, CVRM
- Business Planning & Capabilities
Candidate Focus and Challenge – Job Description
The Forecasting Leader is a critical business partner with the brand team, producting brand volume forecsatsts and consulting with the team on how to manage risks and opportunities for the business. As a Forecast Director/Leader, you will have responsibllity for a brand/brands and play an integral role in understanding performance, setting expectations for performance, and guiding brand strategy. You will be responsible for implementing and ensuring consistent application of best practices across the organization drawing from inside and outside the industry, leading to objective forecasts supported by insight & analytics. You will partner with the Forecast Lead, Senior Director to help develop and implement new capabilities and improvements and assist in training across the Forecasting team.
The Forecasting Leader will develop product-specific short-term and long-term forecasts models and maintain up-to-date forecast models, reflecting current data, information, assumptions; lead the forecasting and business planning processes and all associated work streams (sales bridges, ad hocs supporting Finance, etc.); Identify key business issues that impact short-term and long-range product and market forecasts; clearly and pro-actively surface these issues, incorporate the results of primary research into the forecast model(s) to reflect anticipated risks and opportunities on sales outlook, and define forecasting processes and build capabilities in forecasting for new and inline assets. In addition, you will have responsibility to develop forecasts for your focused therapeutic area using patient based forecast models, and ensure alignment on forecast assumptions and other critical analytical assessments with business partners including Marketing, Sales, Market Access and Pricing, Market Research, Global Marketing and Insight, Finance, and Sales Operations.
This role is reserved for someone with marketing and research experience who has deep forecasting and quantitative technical skills combined with superior communication skills. As such, those who will qualify for this position are both technically sound and have the ability to be a proactive internal consultant, adding value to AstraZeneca's commercial organization beyond their analytical prowess through their understanding of secondary data, market research, industry knowledge, and track record of innovative and impactful decision support.
- Ensuring objectivity of brand/therapeutic area forecasts through establishing objectives aligned around forecast accuracy.
- Developing brand volume forecasts, both short-term and long-term, to feed into strategic and operational planning processes.
- Sensitivity analysis to assist in opportunity identification and risk management.
- Partnership with Finance to understand gross-to-nets and pricing assumptions, with Market Access to understand payer landscape and reimbursement policy, and with Operations to translate brand volume forecasts into supply demand planning.
- Proactive identification of portfolio and brand risks and opportunities, and strategies for how to address them to deliver business success.
- Forecast and manage/interact with multiple countries during strategic planning process. Undertake strategic long-term brand and franchise forecasting and provide strategic perspective/guidance on portfolio and brand strategy, as well as new product introduction volume forecasting and guidance.
- Develop a deep understanding of internal customers' data and analytical needs focusing on the customer-facing model leadership
- Champion the use of local customer insight in strategic and resourcing decisions across the business.
- Access appropriate information via a variety of tools and sources
- Summarize and present findings through various communication channels
- Capability in applying deeper technical skills and knowledge that is shared across the functional area (e.g., deep knowledge of key data sets, modeling capabilities, etc.)
- Demonstrate a high level of understanding of the points of integration of our work and that of our colleagues.
- Monitors the external environment to stay up to date on leading analytic capabilities, both within and outside of pharma, which can be applied within the organization
Candidate Knowledge, Skills and Experience
- 8+ years of analytical experience, 3 years in Health Care Industry including experience in product forecasting. In-depth knowledge of forecasting techniques and use of different forecast models and approaches.
- Experience in building, deploying, and embedding capabilities into an organization.
- Multiple-year experience, preferrablly in Global or ex-US Pharma Industry, making decisions on major drivers of product success, advising on drug development candidate process and Health Care environment.
- Experience utilising a range of analytics involving standard data in the Pharmaceutical Industry e.g. IQVIA (MIDAS, DDD NPA, Monthly Xponent), claims data (Truven, Marketscan), epidemiological data etc
- Strong understanding of primary market research, advanced analytics, and competitive intelligence.
- Reportable accomplishments around converting derived insight into strategic guidance and developing this skill among direct reports
- Exceptional business acumen, strategic thinking and understanding of sales and marketing business practices
- Entrepreneurial mindset to impact leadership and high emotional intelligence
- Experience advising senior level executives, strong coaching and problem-solving skills
- Strong ability to influence laterally and vertically
- High degree of creativity and innovation in developing new approaches, processes and methodologies
- Strong market research and analytical expertise, excellent financial modelling and forecasting skills
- Proven ability to lead teams, influence cross-functionally and manage multiple, complex demands. Managed a group of at least 5-10 analytical staff.
- Strong written and verbal communication
- Bachelor’s Degree in relevant field
- Advanced degree preferred (e.g., PhD / MBA / Masters in areas such as Statistics/Decision Sciences)
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.