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Associate Director, Marketing - Respiratory Inhaled

Location Wilmington, Delaware, United States Job ID R-138217 Date posted 24/07/2022

Do you have expertise in, and passion for Marketing? Would you like to apply your expertise to impact the Respiratory Therapeutic Area in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

The BioPharmaceuticals Business Unit (BBU) creates and implements meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

As an Associate Director, Marketing in Wilmington, DE, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. In this role, you will contribute to the development and execution of marketing plans to enhance the value of AstraZeneca's portfolio and pipeline. You will be responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning.

What you’ll do

  • Input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization, and launch/lifecycle planning

  • Collaborates with cross-functional partners to bring Brand Strategy to realization through leadership of:

    • Market Research/Insight and analytics

    • Brand positioning and messaging

    • Integrated launch plans

  • Establish strong alliance with Global and US Medical, Corporate Affairs, Regulatory and MAPs partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks

  • Work effectively to build Patient campaigns/programs that deliver (TA) brand plan elements

  • Demonstrated ability to motivate, develop, and inspire employees. Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams

  • Responsible for leading defined work streams and brand opportunities as defined by the Sr Marketing Director or Marketing Director with accountability for end product

  • Collaborate with Director, Marketing in developing product forecasts applying analytical sources. Understand key levers to pull in an effort to meet or exceed projections

  • Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner

  • Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups

Minimum Qualifications

  • Bachelor's Degree required; preferably in business, marketing or the sciences

  • 3+ years of pharmaceutical or healthcare related experience and 2 years Marketing experience

  • Leadership experience and team management skills

  • Experience developing brand channel strategy and executing against it

  • Experience handling complex projects at the project management level

  • Strong financial skill with the ability to assess and get results

  • Successful project management experience with the ability to work with cross functional partners

  • Vendor/agency management - handle relationships with agencies, consultants, and other third-party groups to enhance the product opportunity

Preferred Qualifications

  • Advanced Degree in business, marketing, or the sciences;

  • Experience in Market access/managed markets

  • Experience in Insight/Market Research

  • Experience across product life cycle (emerging, launch, in-line, mature)

  • Experience related to therapeutic area (Respiratory)

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca/?hl=en

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

10000138 E CNBM BioPharmaceuticals

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Glassdoor logo Rated four stars on Glassdoor

Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.