Brand Manager Respiratory & Immunology, Sweden - Nordic Marketing Company
Do you have expertise in, and passion for, marketing and launches? Would you like to apply your expertise to impact and contribute in building Asthma & COPD Business in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
Our AstraZeneca Nordic Marketing Company employs around 450 people and has offices located in Oslo, Stockholm, Copenhagen, and Espoo. AstraZeneca Nordic is a recognized leader in its core therapy areas and aims to improve the lives of millions of people. This is an area where you are free to be more – you are encouraged to challenge traditional ways and test your curiosity. We drive innovative science, deliver key launches, build close collaboration and partnerships within health care.
To achieve our ambitions, we are now expanding and seek a Brand Manager within Asthma and COPD in a newly created position with placement in Sweden.
In this role, you will join our Swedish team working with our exiting and upcoming products within COPD and severe asthma.
We have a strong pipeline with several launches ahead and are looking for someone that is eager to embark on this journey together with us.
This position offers opportunities for the right person, regardless whether early or later in the career.
What you’ll do (might vary dependent on the seniority level)
The Brand Manager is an important member of the Swedish marketing team, working in close collaboration with the other team members and with the sales team. You will have both strategic and tactical work tasks and deliverance within your assigned brands, to ensure a patient centric approach. You will develop, execute, and implement strategic and brand plans.
Further, the Brand manager responsibilities include:
Adapt global assets and campaigns to localized campaigns and materials
Manage the local production, e.g., agencies and ensure local sign off of all materials
Work in close co-operation with the sales team to support critical metrics and objectives within the therapy area
Responsible for training sales team on marketing strategy and materials
Track and follow up on strategic and tactical plan implementation
Develop ideas in co-operation with external and internal partners and implement projects that makes valuable contributions to patient care and improve treatment pathways.
Essential for the role
Proven pharma marketing and launch experience and good knowledge of ethical rules
Experience of developing and implement solid strategic- and tactical plans
A strong patient centric approach with a sense of commercial innovation
Experience with different marketing and digital channels (omnichannel)
Ability to identify and apply new ways of interacting, in line with our ambition to be a leading and innovative partner
Excellent communication and negotiation skills
Proficient in Swedish and English
In order to succeed in this role, you have
Master´s Degree (desired) or equivalent, in Marketing and preferably prior therapy area experience within the respiratory area
Great eye for business and strategic approach
Excellent interpersonal skills and teamwork capabilities
Tender management experience
Proactive and solution-oriented approach
Good strategic, analytical and project management skills and a strong sense for planning, structure, prioritization, and execution.
At AstraZeneca, we’re dedicated to being a Great Place to Work! Where you are empowered to push the boundaries of science and ignite your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We can’t wait to hear from you.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.