National Innovation and Access Lead, RIA BU
To deliver the marketing strategy to achieve sales, costs, profit, contribution, customer relationships and people development for the business
1. Customer Insight
Understands customer needs, behaviours, motivational drivers and how they are influenced. Knows how to segment and target customers to align the development and execution of marketing initiatives
2. People insight and people development
Understand the desire and development needs of a team of up to 30 people; able to provide effective development support and performance managmenet
3. Marketing Insight
Knowledge of AZ products, competitors, disease areas and industry environment Design, develop and implement appropriate approach to collect, assess and maintain information. Draws business-relevant conclusions from information
4. Strategic Thinking
Understands the inter-relationships of business drivers to make sound strategic decisions that build the sustainable competitive advantage of the product/brand or company
5. Marketing Planning
Understands marketing principles, and applies them through the process involving forecasting of sales and market share, positioning, planning marketing mix, brand FET allocation, and cost.
6. Campaign Development and Execution
Develops compelling and differentiated offerings that build distinctive and long-lasting brand desire in the minds of customers; able to manage the execution of up to $20Mn of marketing activities with good control of planning, cost and compliance
7. Influencing Stakeholders
Ability to engage and influence internal and external stakeholders to change perception or obtain commitment
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.