Digital Excellence Manager, Oncology
At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and ignite your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development.
As we evolve in our digital journey, our vision is to revolutionize the health care practitioner and patient pharma experience through modernizing the AstraZeneca Canada way of marketing. Our mission is to create a new and re-imagined customer experience model that brings health care practitioners greater value and helps them provide greater support to their patients.
As part of the Marketing Innovation & Digital Excellence Team, the Digital Excellence Manager, Oncology is the go-to-leader to bridge the physical and digital together in co-creating experiences within their respective portfolios. You will be responsible for providing digital channel guidance and driving the overall promotional development process from brief to delivery, for a portfolio of products, programs and campaigns including multi and omnichannel marketing. As a Digital Excellence Manager, you will advise brand marketing teams on appropriate channels and mix of channels to support commercial efforts that help them achieve their business goals. These channels include digital, traditional, and paid/social media. You will build relationships and lead collaboration with local brand teams, global teams; digital, production and IT, digital product managers, cross-functional partners and external creative and media agencies.
The Digital Excellence Manager has accountability for partnering with their assigned Digital Product Owner in delivering executional excellence and is responsible for driving brand team satisfaction and AZ business outcomes. They must have the ability to effectively engage, influence and challenge key stakeholders both local and global, internal and external, in order to deliver data-driven campaigns that effectively advance the business. They must also ensure satisfaction and ongoing continuous optimization of their efforts. They require strong business acumen and project management skills, understanding of process solutions, comprehension of digital and non-digital channels, customer centric marketing, digital marketing, and data-driven decision making.
Leads cross-functional teams to meet project/program deliverables: Brand Marketing teams, Analytics, Global partners, creative & digital media agencies and all production vendors
Manages multiple projects and priorities simultaneously in an extremely fast-paced, deadline driven environment. Flags issues with brand teams, anticipates obstacles, provides way forward solutions and makes decisions under ambiguous and constantly changing situations
As a subject matter expert (SME), assesses what the business is trying to solve and recommends the optimal mix of channels to best solve for that customer, based on channel impact, customer preferences and user experience
Ensures integration of multi-channel tactics that ladder up to a cohesive campaign – traditional, digital & social, and paid media
Ensures custom tagging is applied to appropriate assets and aligns with back-end analytics requirements
Plays a critical role in content delivery and project management for omnichannel campaigns
Provides creative expertise, user experience & channel best practices
Ensures application of common look and feel initiatives are carried through at a brand level
Shares examples across Business Units to leverage commercial learnings and consistent approach
Provides guidance on regulatory strategies and ensures programs are compliant with internal governance and local regulations
Ensures solid understanding of brand/therapeutic area strategies to be able to provide value-added input during project briefings/initial development of tactics or program
Portfolio lead on paid media activity and works with media agency of record on forming strong media plan for campaigns that require it – also tasked to monitor and share results with brand teams while also ensuring elements of campaign are optimized when needed
Portfolio lead managing the relationship & process with production partners
Builds and maintains strong strategic partnerships with key stakeholders, internally and externally by proactively seeking out and looking for innovative project solutions.
Continuously monitors emerging digital technologies, working with the Product Manager to input on digital product roadmap and evolving current digital capabilities such as e-mail and web
Support on-boarding of new Marketers as required
Supports Senior Manager, Marketing Innovation & Digital Excellence with Enterprise and above-brand Media and creative initiatives
Lead for marketing process systems (PromoMats, Content Centre Portal, Ebrief, iPOLO etc)
Responsible for collecting and reporting Adverse Events in accordance with AstraZeneca policies and procedures
Post-secondary education or equivalent work experience
3-6 years of practical experience – agency account management or equivalent Digital Marketing experience within an organization
Proven project management and agency management skills
Digital Marketing experience – strong customer experience skillset with knowledge and execution of channels such as email, SMS, web, SEM, social media including paid media
Demonstrated track record in development and delivery of assets through a variety of channels (digital and traditional)
Ability to influence internal and external stakeholders when recommending channel mix and managing programs is key
Thrives in a fast-paced, constantly changing environment
Strong negotiation skills demonstrated
Knowledge and understanding of PAAB, Innovative Medicines Canada and ASC guidelines
Strive for innovation and creativity and ability to foster innovation
Great People want to Work with us! Find out why:
GTAA Top Employer Award for 7 years:https://reviews.canadastop100.com/top-employer-astrazeneca-canada
Best Workplace Culture Award at the 2018 Canadian HR Awards:https://www.linkedin.com/pulse/thriving-best-workplace-culture-gena-restivo/
Browse AstraZeneca's YouTube channel to find out more about us:https://www.youtube.com/user/astrazeneca
Are you interested in working at AZ, apply today!
AstraZeneca is committed to taking every reasonable precaution to protect employees, our customers and the healthcare systems in the communities in which we serve. In an effort to protect the wellbeing of our employees and customers, full COVID-19 vaccination is an essential requirement of all positions at AstraZeneca. As such, all offers of employment will be conditional upon either (i) proof of full COVID-19 vaccination or (ii) proof of need for accommodation under relevant human rights legislation, and AstraZeneca’s determination that the requested accommodation can be provided without undue hardship. You will be required to submit proof of full vaccination or proof of need for accommodation during our background screening process.
AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination.AstraZenecais committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.