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Digital Excellence Manager (12-month contract)

Location Mississauga, Ontario, Canada Job ID R-137735 Date posted 09/05/2022

This is a 12-month contract position

As we evolve in our digital journey, our vision is to revolutionize the health care practitioner and patient pharma experience through modernizing the AstraZeneca Canada way of marketing. Our mission is to create a new and re-imagined customer experience model that brings health care practitioners greater value and helps them provide greater support to their patients.  

Hunt for new technologies and be part of the team that implements them for a long-term impact. Work on novel and exciting projects: imaging, AI and machine learning, data transparency, defining new ways of working. It powers us to get results out there quicker whilst upholding AstraZeneca’s ethical standards. 

AstraZeneca in Canada

Headquartered in Mississauga, Ontario, we've been recognized as one of Greater Toronto Area's Top Employers for 8 straight years. Our collaborative work environment champions knowledge-sharing, decision-making, and entrepreneurial thinking. Our employees have the opportunity to work across teams, functions, and even the globe. With a commitment to sustainability, we're working towards making a positive impact where society needs it - health. We know the health of people, the planet and our business are interconnected, each impacting the others.

Our Position

As part of the Marketing Innovation & Digital Excellence Team, the Digital Excellence Manager, Oncology is the go-to-leader to bridge the physical and digital together in co-creating experiences within their respective portfolios. You will be responsible for providing digital channel guidance and driving the overall promotional development process from brief to delivery, for a portfolio of products, programs and campaigns including multi and omnichannel marketing. As a Digital Excellence Manager, you will advise brand marketing teams on appropriate channels and mix of channels to support commercial efforts that help them achieve their business goals. These channels include digital, traditional, and paid/social media. You will build relationships and lead collaboration with local brand teams, global teams; digital, print production, IT, digital product managers, cross-functional partners and external creative and media agencies.

The Digital Excellence Manager has accountability for partnering with their assigned Digital Product Owner in delivering executional excellence and is responsible for driving brand team satisfaction and AZ business outcomes. They must have the ability to effectively engage, influence and challenge key stakeholders both local and global, internal and external, in order to deliver data-driven campaigns that effectively advance the business. They must also ensure satisfaction and ongoing continuous optimization of their efforts. They require strong business acumen and content/project management skills, understanding of process solutions, comprehension of digital and non-digital channels, customer centric marketing, digital marketing, and data-driven decision making.

Your role and responsibilities

  • Leads cross-functional teams to meet project/program deliverables: Brand Marketing and Sales teams, Analytics, Global partners, creative & digital media agencies and all production vendors

  • Manages multiple projects and priorities simultaneously in an extremely fast-paced, deadline driven environment. Flags issues with brand teams, anticipates obstacles, provides way forward solutions, and makes decisions under ambiguous and constantly changing situations

  • As a subject matter expert (SME) of channels and content, assesses what the business is trying to solve and recommends the optimal channel mix to best solve for that customer, based on channel impact, customer preferences and user experience

  • Ensures integration of multi-channel tactics that ladder up to a cohesive campaign – traditional, digital & social, and paid media

  • Ensures custom tagging is applied to appropriate assets and aligns with back-end analytics requirements

  • Plays a critical role in content delivery and project management for digital, multichannel and omnichannel campaigns

  • Provides creative expertise, user experience & channel best practices

  • Ensures application of creative initiatives (cohesive common look and feel user friendly) are carried through at a brand level

  • Shares examples across Business Units to leverage commercial learnings and consistent approach

  • Provides guidance on regulatory strategies and ensures programs are compliant with internal governance such as PAAB, ASC and local regulations

  • Ensures solid understanding of brand/therapeutic area strategies to be able to provide value-added input during project briefings/initial development of tactics or program

  • Portfolio lead on paid media activity and works with media agency of record on forming strong media plan for campaigns that require it – also tasked to monitor and share results with brand teams while also ensuring elements of campaign are optimized when needed

  • Portfolio lead managing the relationship & process with production/development partners

  • Builds and maintains strong strategic partnerships with key stakeholders, internally and externally by proactively seeking out and looking for innovative project solutions.

  • Continuously monitors emerging digital technologies, working with the Product Manager to input on digital product roadmap and evolving current digital capabilities such as e-mail, web, paid media, social, mobile apps, etc.

  • Support on-boarding of new Marketers and third parties as required

  • Supports Senior Manager, Marketing Innovation & Digital Excellence with Enterprise and above-brand Media and creative initiatives

  • Lead for marketing process systems (Veeva PromoMats, Content Centre Portal, Ebrief, iPOLO etc)

Your qualifications include

  • Post-secondary education or equivalent work experience

  • 3-6 years of practical experience – agency account management or equivalent Digital Marketing experience within an organization 

  • Proven project management and agency management skills

  • Digital Marketing experience – strong customer experience skillset with knowledge and execution of channels such as email, SMS, web, SEM, social media including paid media

  • Demonstrated track record in development and delivery of assets through a variety of channels (digital and traditional)

  • Ability to influence internal and external stakeholders when recommending channel mix and managing programs is key

  • Thrives in a fast-paced, constantly changing environment

  • Strong negotiation skills demonstrated

  • Strong relationship building skills to manage the needs and priorities of multiple internal/external stakeholders

  • Knowledge and understanding of PAAB, Innovative Medicines Canada and ASC guidelines

  • Business relationship management skills – leading and working with cross functional teams & stakeholders without positional authority while building trust and evoke influence

  • Strive for innovation and creativity and ability to foster innovation

  • Ability to lead the development, design and deployment of processes and principles

  • Proven track record in delivering end-to-end integrated and personalized marketing projects with measured outcomes

  • Advanced communication and influencing skills

  • Strategic analysis/insight

  • Demonstrates strong integrity, dependability, and teamwork

  • Energetic, takes initiative and strong interpersonal skills


  • Experience in the pharmaceutical industry preferred or in a highly regulated industry like banking

  • Familiarity with Veeva PromoMats and CLM/CRM is an asset

Great People want to Work with us! Find out why:

·GTAA Top Employer Award for 8 years:

·Best Workplace Culture Award at the 2018 Canadian HR Awards:

·Browse AstraZeneca's YouTube channel to find out more about us:

Are you interested in working at AZ, apply today!

AstraZeneca is committed to taking every reasonable precaution to protect employees, our customers and the healthcare systems in the communities in which we serve. In an effort to protect the wellbeing of our employees and customers, full COVID-19 vaccination is an essential requirement of all positions at AstraZeneca. As such, all offers of employment will be conditional upon either (i) proof of full COVID-19 vaccination or (ii) proof of need for accommodation under relevant human rights legislation, and AstraZeneca’s determination that the requested accommodation can be provided without undue hardship.  You will be required to submit proof of full vaccination or proof of need for accommodation during our background screening process.

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

10000144 D CNBP BioPharmaceuticals

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Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.