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Associate Brand Manager - RIGI - HCM

Location Ho Chi Minh City, Ho Chi Minh, Vietnam Job ID R-189433 Date posted 31/03/2024

Associate Brand Manager - RIGI - HCM

The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!

About AstraZeneca and AstraZeneca Vietnam


AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit and follow the Company on Twitter @AstraZeneca.

AstraZeneca Vietnam

As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2022) with various other industry awards from BritCham, EuroCham, and government agencies.

What you’ll do

Job Description / Capsule

  • Assist BU Head with the development of marketing plans (brand strategic & operational plans), which may include distribution channel solutions (digital, social media, inside sales), execution of marketing activities, and building promotional materials for a specific product or therapeutic area/franchise.
  • Assists BU Head with budget development & management

Typical Accountabilities

  • Assist BU Head with the development of marketing plans, marketing & sales activities, and promotional materials for specific therapeutic areas/franchise or brands.
  • Assist BU Head with the development of budgets and monitoring of expenses.
  • Support BU Head to manage brand/product, collect insight and data analyse competitive performance and trends.
  • Develop marketing & sale materials aligned with strategies.
  • Educate sales representatives on products and competitors.
  • Coordinate and/or conduct special studies and promotional projects.
  • Collaborate with field forces to ensure flawless and aligned execution of the brands’ plan.
  • Cross-functional working to identify and evaluate new sources of business and growth for the brand.
  • Develop and deliver innovative solutions and promotional levers for professional customers.
  • Work with training partner and brand agencies to support message pull-through and key Salesforce training of marketing strategy, messaging, and materials.
  • Build tactical plans based on the brand strategic plan and get approval. Leading all aspects of tactical implementations, including timelines.
  • Deliver other tasks/ cross-functional projects assigned by the company.
  • Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.

Marketing strategy:

COLLABORATE: Defines and facilitates the development and execution of the brand promotional plan and programmes in line with strategy

2. DATA-DRIVEN MARKET INSIGHTS: Identifies potential opportunities for collaboration

Brand Plan Execution:

1. CUSTOMER: Develops actionable segmentation and communicates with the client on day-to-day execution across channels focusing primarily on customer needs and budget

2. ENGAGEMENT PLAN: Actively engages with the client on implementation based on their preference and behaviours

3. KEY TRENDS: Anticipates key trends to better understand the market environment

4. BUSINESS ACUMEN: Participates in the operational budget planning and tracking of financial utilization


1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position

2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams

3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high quality outputs aligned to brand plan.

Marketing Functional Capabilities

  • CX Mapping, Design & Implementation: Customer experience mapping and experience design/ Partner and ecosystem management
  • Analytics & Insights: Understanding market environment/ Understanding our customers
  • Strategic Direction & Value Proposition: Crafting value proposition
  • Content Strategy & Management: Content deployment and optimisation
  • Omni-Channel Execution: Customer engagement plan/ Campaign design and deployment/ Key account and influencer strategy.

Individual Capabilities

Analytical Acumen

Discriminating and analysing information to draw logical conclusions

Creative Reasoning

Exercising good judgement and creative or original thought when faced with new or unfamiliar problems

Social & Emotional Intelligence

Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships


Remaining positive and persisting in the pursuit of goals despite challenges or setbacks

Learning Agility

Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and TA knowledge

Demonstrate AZ Values Consistently

  • We follow the science
  • We put patients first
  • We play to win
  • We do the right thing
  • We are entrepreneurial

Education, Qualifications, Skills and Experience


  • Bachelor’s Degree in Pharmacy or Medicine
  • Scientific background or affinity for scientific information
  • 3-5 years of pharmaceutical experience, with at least 2 years of marketing or adjacent marketing experience
  • Exceptional analytics capability
  • Ability to think and execute innovative marketing plans
  • Strong attention to detail
  • Good communication Skills
  • Good planning and Organisational Skills
  • Acts with a sense of accountability and urgency
  • Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
  • Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
  • Experience and effectiveness in the presentation of marketing messages
  • A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects

Key Relationships to reach solutions

Internal (to AZ or team)

  • Sales Management and Field Force
  • Medical and Regulatory Department
  • Marketing colleagues
  • Finance, HR, Supply Chain, Global/regional groups

External (to AZ)

  • Working with partner company at local / regional / global teams
  • Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.)

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

What will you get?

We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.

So, what’s next?

If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.

If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.

If you’re curious to know more then please take initiative to We encourage your application.

Where can I find out more?

Visit our website

Follow us on LinkedIn

Contact us via

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

10000143 E CNBP

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Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.