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Associate - Omnichannel Specialist

Location Chennai, Tamil Nadu, India Job ID R-195008 Date posted 08/04/2024

Job Title - Associate - Omnichannel Specialist

Career Level - C2


AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work.

Who we are:

The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ’s value and providing new capabilities.

What we do:

A trusted partner to the business, we’re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we’re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

How we do it:

Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

Why we love it:

  • As a growing multi-national company, there’s so much potential to develop. Embrace opportunities at a global business that’s facing new and varied challenges. This is the place to build an exemplary, international CV.

  • A fun place to be, we’re creating community hubs that build partnerships, not just working relationships.

  • We’re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.

  • We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process – making it easier to get vital repeatable services done – for our patients, for our customers, for our teams.  

  • We focus on providing exceptional value that contributes to our company’s success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients.  With the accomplishments, commitment and passion that you bring, I’m excited about what we will achieve together towards realizing AstraZeneca’s bold ambition.  


As part of the Global Business Services within Global Commercial Operations, the Omnichannel Specialist will be responsible for clearly defining and coordinating the timely execution of high-quality Adobe Campaign programs.  This includes establishing relationships with Omnichannel Solution Owners, the strategists, brand, Web, Tealium, and Reporting teams to guide the build and execution of marketing programs to healthcare professionals and consumers.  The Omnichannel Specialist will implement campaigns that support strategic marketing plans and is accountable for ensuring compliance with all AstraZeneca privacy, opt, quality and security policies. 

The Specialist must be independent and have the courage to do the right thing and work on tough problems.  The Specialist must be open about all of the work and the challenges with performing the work, focusing on timely campaign delivery. 

The Omnichannel Specialist has accountability for delivering executional excellence to their assigned brands and is responsible for data integrity, continuous campaign monitoring, and external compliance.  The Specialist must have the ability to effectively engage, influence and educate key stakeholders to efficiently deliver, high-quality campaigns.  The Specialist must foster stakeholder satisfaction and provide continuous input related to operational improvements and ways of working across teams.  The Specialist position requires strong business acumen, understanding of process solutions, customer centric marketing and digital marketing. 

Role and Responsibilities

  • Document and refine campaign business requirements (BRD) related to content, audience, cadence and campaign test/control through effective and consistent ways of working with Omnichannel Solution Owners, strategists and Content Delivery Managers.    

  • Develop Data Exchange Documents, for multiple channels, to flow opt-ins into the Adobe Campaign database for campaign delivery.  

  • Coordinate and approve Systems Integrations Testing and End to End Testing with Master Data Management and MCRM Systems IT. 

  • Coordinate and approve campaign logic workflow in Stage and Production environments. 

  • Set and manage campaign launch timeline expectations based on Email PM (ePM), Workflow build complexity and Systems integration and testing SLAs. 

  • Formulate strategies to expedite campaign delivery to support high-profile, unforeseen brand announcement/events through phase delivery or other work arounds. 

  • Influence customer journey optimization by coaching the team on capabilities and most efficient implementation options highlighting risks and dependencies that may affect outcomes.  

  • Pull through innovative ideas by working with operations and systems teams to analyze feasibility and development and implementation options.   

  • Communicate with Omnichannel solution owner and Strategist to anticipate needs and provide guidance to plan program components for successful execution. 

  • Identify project risks and contribute to the development of options and plans to manage those risks to ensure successful execution of overall Brand campaigns.  

  • Run Daily Calls with the cross-functional team to keep all projects on track.  

Essential Skills and experience

  • Experience in delivering Email, Direct mail, SMS and integrated marketing projects. 

  • Experience in Digital and Multi-Channel Marketing. 

  • Project Management Experience. 

  • Energetic and self-motivated.

  • Customer relationship management experience.

  • Demonstrated leadership and coordination of teams to deliver single cohesive strategy.

  • Marketing/Brand Management experience.

  • Healthcare/Pharmaceutical Experience.

  • Media/Advertising Agency Experience.

  • Cross functional experience.

Desirable Skills and experience

  • Data-driven, process-oriented, and collaborative. 

  • Critical Thinking.

  • Leading without Authority.  

  • Microsoft Office Proficiency (primarily Excel). 

  • Solid Communication skills. 

  • Proven Project Management Experience. 

  • Cross-Commercial interactions. 

  • Business Analysis. 

  • JIRA. 

  • Adobe Campaign. 

  • Adobe Experience Manager / Web Analytics.

Internal and External Contacts/Customers

  • Omnichannel Solution Owners, Strategists 

  • Web, Tealium and Tagging Team

  • IT Systems Account Maintenance.  

  • Master Data Management.   

  • Other AZ Stakeholders.  

  • External Agency, Media and other partners.


We’re a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.

We’re not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it’s because we make a significant impact. Everything we do matters.


Are you already envisioning yourself joining our team? Good, because we’d love to hear from you! Click the link to apply and we’ll be in touch as soon as we can.


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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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