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Analyst - Campaign Operator

Location Chennai, Tamil Nadu, India Job ID R-145651 Date posted 11/08/2022



Leverage technology to impact patients and ultimately save lives

Do you have expertise in, and passion for, information technology? Would you like to apply your expertise to impact the IT strategy in a company that follows the science and turns ideas into life changing medicines? If so, AstraZeneca might be the one for you!

About astrazeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work.

About our it team

It’s a dynamic and results-oriented environment to work in – but that’s why we like it. There are countless opportunities to learn and grow, whether that’s exploring new technologies in hackathons, or redefining the roles and work of colleagues, forever. Shape your own path, with support all the way. Diverse minds that work cross- functionally and broadly together.

About the role

Role and Responsibilities

  • Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).

  • Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines

  • Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.

  • Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, using existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping

  • Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites

  • Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)

  • Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will minimally include a test checklist

  • Assist, and where appropriate resolve campaign issues

  • Generate target ‘list pulls’ upon request

  • Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.

  • Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency

  • Execution of Adobe strategy for drip Email IP Reputation Impact testing through review and monitoring (for example: ‘throttling’ of an email population into smaller components)

  • Content Deployment: deploy campaign content as detailed in the Campaign Plan

  • Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations.

  • Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations.

  • Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching.

Essential Skills and experience

  • 3 to 5 years of experience in campaign development using Adobe Campaign/Neolane

  • Experience in gathering and documenting requirements for marketing applications

  • Full life cycle implementation experience using various SDLC methodologies

  • Excellent communication skills in both verbal and written English

  • Strong customer service focus

  • Engaging and friendly personality

  • Collaborative, flexible and a standout colleague

Desirable Skills and experience

  • Experience with marketing campaign design and implementation and/or with brand teams, carrying out promotions or campaigns

  • Experience with technologies and processes for content management systems, digital asset management software, web content management

  • Experience with technologies and processes for mobile and social media technologies, solutions, and strategies

  • Experience with marketing customer data models


We’re a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.

We’re not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it’s because we make a significant impact. Everything we do matters.


Are you already envisioning yourself joining our team? Good, because we’d love to hear from you! Click the link to apply and we’ll be in touch as soon as we can.


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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.