Brand Manager CVRM
Diverse Minds. Bold Disruptors. Meaningful Impact.
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies.
It’s our patients that come first, every decision we make and action we take is centred around how we can better respond to their evolving needs, as well as those of healthcare professionals and partners. It’s why we are shaping patient care for the future, working along the whole experience to give hope to billions of lives across the world.
The progress made to transform the diabetes treatment paradigm is being truly inspiring as we continue to make significant progress in treating the whole patient and push the boundaries of science in advancing this vital research. At the same time science is uncovering the commonalities between cardiovascular, renal and metabolic diseases (CVRM) which is at the core of our approach towards holistic care for CVRM patients. We aim to offer unique benefits for people who suffer from cardiovascular disease, heart failure, chronic kidney disease and diabetes, by advancing CVRM solutions and addressing shared risk factors between these distinct but interrelated disease areas. For more information about our recent CVRM developments, access https://www.astrazeneca.com/our-therapy-areas/cardiovascular-renal-and-metabolism.html.
Whether still in early years of your career or already holding pharma commercial experience and looking for a new professional challenge in brand management, this is the place to make a meaningful impact – on patients’ lives and your personal growth. It’s both rewarding and inspiring, and it’s what keeps us motivated every day.
What you’ll do
You will becontributing to the development and implementation of the strategic and tactical plan for the assigned CVRM product throughout its lifecycle and will oversee the success of designated projects that truly delivers for patients, healthcare providers and AZ. You will be directly accountable for the impact of designated projects in CVRM therapeutic area in Romania and will deliver this by innovating and competing effectively through cohesive global and local cross-functional working.
Understands and articulates the patients’ perspective from the moment of diagnosis and throughout their journey. Uses this and marketplace insight to deliver effective and competitive strategic and tactical marketing plans;
Ensures that strong external relationships within relevant specialty areas are built and maintained;
Inspires the team to develop and utilize this patient understanding to challenge and innovate thereby ensuring that AZ truly delivers for these people;
Works with the medical and promotional teams to help shape brand direction ensuring the critical success factors for the country are supported;
Ensures that, through a deep understanding of the patient journey, designated projects deliver essential short-term growth and long term success;
Works with cross functional teams to develop clear ‘value’ propositions for patients and Healthcare systems/Healthcare professionals, aligned with the brand team strategy;
Ensures engaging operational and tactical implementation of the brand plan, analyzing, anticipating and, where possible, shaping marketplace changes and identifying and maximizing new growth opportunities;
Implements a truly cross-function account planning and customer engagement strategy for the brand and regularly seeks cross-functional feedback to ensure it is functioning effectively and explore new and innovative approaches;
In conjunction with procurement, sources and engages external agencies and suppliers to help enhance brand performance. Leads regular performance review meetings to ensure optimal performance and value for money;
Oversees the budget;
Agrees and delivers upon growth, sales and operational metrics, measurements and targets for the brand.
Minimum 3-5 years of relevant experience in bio-pharmaceutical commercial field, with brand management role or assignments ideally in specialty care;
Patient centric approach with thorough knowledge of patient flow / journey;
Creative marketing capabilities together with rigorous commercial business sense; brand positioning, segmentation and valuation;
Ability to challenge, influence, contract and drive change with various internal and external stakeholders;
Demonstrated entrepreneurial spirit and orientation towards solutions; challenging the status quo in the right way;
Strong marketing expertise in digital environment, with a successful track record of engaging large patients pulls;
Collaborative and inclusive: exercise anticipation and responsiveness to the needs of others; ability to modify own approach to different people and to work towards meeting a common goal;
Focus on finding solutions - identify the key issues that need action and consider options from a variety of angles in order to identify an innovative solution;
Resourceful and tenacious in approaching problems and leveraging all available resources for developing solutions;
Curiousness and learning agility;
Excellent communication skills, written and presentation, in Romanian and English
High ethical standards
So, what’s next?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.