Digital Brand Manager
At AstraZeneca we believe in the potential of our people and we’ll develop you beyond what you thought possible. We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us. As a Digital Brand Manager, you’ll play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives.
Luton is home to our UK Marketing Company (UKMC), responsible for the marketing of our medicines in the UK. Here you’ll also find colleagues from AstraZeneca’s corporate functions and our European and International regions’ sales and marketing teams. As a member of the Association of the British Pharmaceutical Industry (ABPI), all of our sales, marketing and communications activities are subject to the ABPI Code of Practice. If you’re inspired by the possibilities of science to make a difference and ready to discover what you can do – join us.
Main Duties And Responsibilities:
You will support the development and implementation of the digital plan as part of a multi channel plan aligning brand strategy, with online channels content plan and offline channels. You will work with customer and patient groups as digital advocates to ensure the development and implementation of the digital strategy is aligned to customer need and collaborate with key stakeholder including brand teams, medical teams, channels and sales teams to ensure implementation of the digital plans and work with EU and global teams to share best practice. You will also align to specific brand team to provide strategic digital focus including development and implementation of the digital tactics from the brand plan.
- Degree qualified or equivalent
- Digital marketing experience
- Evidence of effective communicating, influencing, and cross functional working across the business
- Knowledge and understanding of the ABPI Code of Practice and relevance to online/digital communications
- Project management experience
- Marketing Experience within the pharmaceutical industry
- Experience of changing mindset/culture towards embracing online and/or digital marketing within pharma industry
- Proactive and resilient nature
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.